Effects of brand equity in acquiring sponsors: case O2-Jyväskylä Tekijä Davalou, MohammadAmin

“…As floorball grows in Finland and globally, understanding the branding factors that drive sponsorship decisions is crucial for the club’s long-term development. …”
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Different but same : how group therapy works in EFT couples sessions Tekijä Puustinen, Anna, Sarttila, Silja

“…The aim of our study was to find out how participants in emotionally focused couples group therapy communicate spontaneously on each other's stories. The study focused on four couples (eight participants) during ten emotionally focused couples group therapy sessions held in Finland in early 2020´s. …”
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Presidentti Niinistön ydinaseretoriikka ja siinä tapahtuneet muutokset virallisissa julkipuheissa vuosina 2012-2024 Tekijä Pirilä, Maria

“…The thesis demonstrates how rhetoric can be employed in security policy communication targeted at various audiences and opens new perspectives on Finland’s political position regarding nuclear weapons, particularly in the context of ongoing international security upheavals. …”
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Opettajien välisen vertaistuen hyödyntäminen opetusteknologian käytössä Tekijä Tuukkanen, Ronja

“…Organizational category as a background factor includes education, resources, communication and leadership. …”
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Koiran omistamisen rasitteet : taustatekijät ja yhteydet koiran sosiaaliseen kognitioon Tekijä Pirkkala, Aino

“…A growing number of dogs are registered in Finland, which makes research of human-dog relationship increasingly timely. …”
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Finnair competitive advantage through environmental responsibility Tekijä Baumeister, Stefan

“…The idea of this research is therefore to study how an airline could turn these additional investments into a competitive advantage factor instead of just seeing the costs and risks. …”
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Digital sustainability and actor roles - Case Leading Company Ecosystem Tekijä Reitzer, Riikka

“…The purpose of this master’s thesis is to study leading company ecosystems funded by Business Finland. Sustainable development and digitalization require from the industries new solutions and wide-ranging cooperation in a continually changing business environment. …”
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Kuluttajien kriittiset kokemukset osana ruoan verkkokaupan omaksumista Tekijä Lahti, Josefiina

“…The aim of the master's thesis is to increase information about which factors influence the consumer's adoption of online food shopping, which factors influence this, and what kind of barriers to adoption consumers face. …”
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Tietojärjestelmien mallintaminen : tarpeet ja haasteet Tekijä Korpelainen, Noora

“…The results show that in IS development modeling plays a clear communicative role which is emphasized in the early stages of development work and later in maintenance. …”
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Terapeuttisen musiikkiryhmän perustaminen ja ryhmätoiminnan kehittäminen Ukrainan pakolaisille Tekijä Kanerva, Mari

“…The importance of non-verbal communication was high due to lack of a common language. …”
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Omnichannel marketing in the retailing landscape Tekijä Hänninen, Sarah

“…To find an answer to that gap, this master’s thesis examined from a management’s point of view (1) what drivers guide retailers to be omnichannel, and (2) which factors affect the implementation of an omnichannel strategy. …”
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Toimintarajoitteisten 5-luokkalaisten koettu liikunnallinen pätevyys ja liikuntamotivaatio Tekijä Pyhältö, Janika, Appelgren, Marja

“…The subjects may also have had several operational constraints. Difficulties in communicating included challenges in hearing and becoming understood. …”
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Lääkkeitä määräävien sairaanhoitajien ja lääkäreiden yhteistyö perusterveydenhuollon vastaanottotoiminnassa Tekijä Sulkakoski, Marita

“…Busyness often prevented free discussion of patient issues and possibly weakened the benefits of using different professional strengths. Among the factors identified as supporting collaboration were successful communication, physically close offices and mutual trust. …”
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Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing Tekijä Tiainen, Noora

“…The barrier percep tion was found to be the lowest for those being female, highly educated, young, living in Southern Finland and working on the topic. The importance of consuming sustainable food is acknowledged, but only a third of the respondents have improved their food consumption habits. …”
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Kuntien liikuntajohtajat muuttuvassa toimintaympäristössä : liikuntajohtajien kokemuksia asiantuntijuudesta ja johtamisesta Tekijä Yli-Renko, Jussi

“…The municipalities represented different geographical areas of Finland and varied in population size. Theory-guided content analysis was used to analyze the research findings. …”
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Integration av invandrare i idrottsundervisningen : en kvalitativ studie om idrottslärares upplevelser Tekijä Sandvik, Josefin

“…The purpose of this study was to investigate Finland Swedish PE-teachers’ experiences of multicultural teaching groups. …”
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Valmistautuminen lonkan tekonivelleikkaukseen : potilaiden kokemuksia pre-operatiivisesta ohjauksesta Tekijä Calleeuw, Niina

“…Hip arthroplasty was also experienced as a way of expanding environmental factors, which meant better social contacts and reduced loneliness. …”
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Seulontakyselyn kehittämis- ja validointitutkimus vähän liikkuvien henkilöiden tunnistamiseksi Tekijä Kenttä, Eero

“…Insufficient physical activity (PA) is a well-known risk factor for many non-communicable diseases. In Finland, primary health care does not yet have a well-established low-cost and reliable tool to identify clients' PA habits, which could be used to target PA promotion and support services to those who are physically inactive, within limited health care resources. …”
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Murrosikäisten tyttöjen ajatuksia ja kokemuksia sosiaalisen median yhteydestä kehonkuvaan Tekijä Karttunen, Taia

“…Socialization and communication were the main motives for them to use social media. …”
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”Osaako joku sanoa...?” : nuorten aikuisten vertaiskeskustelut raskauden ja seksitautien ehkäisystä sosiaalisessa mediassa Tekijä Reinikainen, Jonna

“…However, knowledge about the state of young adults’ sexual and reproductive health in Finland is scarce. At the same time the development of communicational technologies has opened new ways for peer conversations and for seeking information about health subjects. …”
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