Constructing PR professionals’ understanding of AI for PR purposes : a repertoire analysis of PR professionals’ blog texts Tekijä Rahikainen, Elisa

“…New technologies are here to revolutionize working life and demand agile performances from organizations including their communications departments. PR professionals are in the position to act as pioneers in adopting new technologies such as artificial intelligence based applications. …”
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Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

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Technology-mediated integration of sales and marketing Tekijä Kunelius, Vilma

“…However, persistent issues, including ineffective communication, high power distances, restricted information exchange, unclear roles, and lack of shared goals and budgets, highlight the need for a collaborative environment between these functions, which could be fostered by implementing technological solutions to streamline evolving operations. …”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry Tekijä Abass, Nada

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The Factors Influencing Impulsive Buying Behavior In Live Streaming Shopping Based On S-O-R Model Tekijä Peng, Wensi

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Personalization in B2B Marketing: Leveraging Technology and Customer Insights for Lead Generation Tekijä Moosa, Hamza, Koskinen, Henri

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Role of artificial intelligence in promotional campaigns Tekijä Kivistö, Arttu

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The concept of culture in the context of psychotherapy Tekijä Cvetkovic, Anica

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Racism in advertising in the beauty industry : emotional responses in social media during racism related crises Tekijä Vallius, Heidi

“…This study discusses social media’s impact on crisis communication by analyzing the online communication around two different social media crisis situations. …”
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Visual social media engagement : Nordic brands on Instagram Tekijä Virnes, Ella

“…This thesis examines the engagement between Nordic brands and young Finnish Instagram users. …”
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Stakeholder anger - negative engagement towards organizations online : a literature review Tekijä Lievonen, Matias

“…There were also many stakeholder behaviors occurring between the experienced issues and actual interactive, negative engagement behavior. …”
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Countering misinformation in the public sector Tekijä Kallio, Viktoria, Uotila, Hilla

“…The objective of this study is to establish what kind of phenomenon misinformation is within the context of public sector communication, with a specific focus on the communication between society and citizens. …”
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Acculturation of Russian immigrants in Finland : cultural maintenance, interpersonal communications and language skills Tekijä Aghaee, Atefeh

“…The results indicated significant relationship between interpersonal communication and language skills, which supports Kim's (1988) theory of cultural adaptation. …”
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An Examination of Barriers to Consumers' Climate Action : Implications for Enhanced Climate Change Communications Tekijä Natunen, Veera

“…Evidence is also presented to support the positive correlation between perceived powerlessness and the commons dilemma, and recommendations are offered on how these psychological barriers can potentially be alleviated by targeted climate communications. …”
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Exploring language learners’ motivation through narrative : a case study of Thai undergraduates learning Spanish Tekijä Agsornwong, Ploy

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The influence of priming on perceived authenticity, credibility and emotions in sponsored content Tekijä Pirttimäki, Tuisku

“…The results of this study offer practical viewpoints to communication and marketing professionals especially for managing collaborations with new-media influencers. …”
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Overlapping talk in ELF team meetings Tekijä Luoma, Josefiina

“…The working language of the organization was English, and all of the communication done in the organization used English. …”
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Organisaation nimissä tehtyjen tietojenkalasteluiden merkitys kohdeorganisaation brändille Tekijä Malmelin, Samu

“…The research also aims to inspect what role the organization's communication plays in phishing cases and whether these make the organization's communication more vulnerable. …”
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Viestintä IT-projekteissa : merkitys, hallinta ja esteet Tekijä Elo, Miia

“…The main barriers to communication found in this study were lack of communication skills, difference in priorities, lack of communication plan and difference in language between IT and business units. …”
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The green profiles : using social media for communicating corporate environmental issues to external stakeholders Tekijä Bui, Nghiem Dac Vinh

“…Corporate sustainability communication (CSC) assists companies to conduct dialogues with stakeholders regarding sustainability topics. …”
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