Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

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Cool by association: examining the impact of influencers on brand coolness by Rekiö, Jenna-Juulia

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Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

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A comparative analysis on Finnish and Korean high school English textbooks in the perspective of communicative language teaching by Namgung, Wook

“…The findings show a variety of similarities and differences between Finnish and Korean textbooks in the six dimensions. …”
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Towards transparent disclosure : theoretical review by Sulku, Anniina

“…Moreover, the relationship between transparency and disclosure is bidirectional: disclosure can result in transparency and other way around. …”
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Social media as a tool in investor relations by Hannola, Annika

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Colleagues’ Support in Multilingual Interaction in a Work Environment by Rantonen, Tiia

“…Because of this, it might be challenging for the employees to communicate at work. To make communication in working life function better, some employees may prefer to speak another shared language with their colleagues when possible. …”
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“I think it's kind of sensitive in every way” : Communicating with non-Finnish-Speaking Clients in Child Welfare by Bouzaiane, Emna

“…This study looks at the communication between workers and non-Finnish-speaking clients at one of Finland’s around-the-clock family assessment units. …”
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Adapting to Finland through professional football : perceptions of players and coaches by Swarts, Christoffer M. J.

“…In addition, there are too many differences between the Finnish communication style and the one of the football migrant, which causes frictions on the football pitch. …”
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Hate targeted at organisations : a literature review by Mäkelä, Rosa-Maria

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Constructing PR professionals’ understanding of AI for PR purposes : a repertoire analysis of PR professionals’ blog texts by Rahikainen, Elisa

“…New technologies are here to revolutionize working life and demand agile performances from organizations including their communications departments. PR professionals are in the position to act as pioneers in adopting new technologies such as artificial intelligence based applications. …”
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Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

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Technology-mediated integration of sales and marketing by Kunelius, Vilma

“…However, persistent issues, including ineffective communication, high power distances, restricted information exchange, unclear roles, and lack of shared goals and budgets, highlight the need for a collaborative environment between these functions, which could be fostered by implementing technological solutions to streamline evolving operations. …”
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The Impact of Emotional Marketing Strategies on Brand Loyalty Among Young Adults in the Cosmetic Industry by Abass, Nada

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Role of artificial intelligence in promotional campaigns by Kivistö, Arttu

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The concept of culture in the context of psychotherapy by Cvetkovic, Anica

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Racism in advertising in the beauty industry : emotional responses in social media during racism related crises by Vallius, Heidi

“…This study discusses social media’s impact on crisis communication by analyzing the online communication around two different social media crisis situations. …”
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Visual social media engagement : Nordic brands on Instagram by Virnes, Ella

“…This thesis examines the engagement between Nordic brands and young Finnish Instagram users. …”
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Acculturation of Russian immigrants in Finland : cultural maintenance, interpersonal communications and language skills by Aghaee, Atefeh

“…The results indicated significant relationship between interpersonal communication and language skills, which supports Kim's (1988) theory of cultural adaptation. …”
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An Examination of Barriers to Consumers' Climate Action : Implications for Enhanced Climate Change Communications by Natunen, Veera

“…Evidence is also presented to support the positive correlation between perceived powerlessness and the commons dilemma, and recommendations are offered on how these psychological barriers can potentially be alleviated by targeted climate communications. …”
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