Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market Tekijä Hurley, William

“…Branding and marketing encompass some of the core elements of intercultural communication. Brands are derived from the existing cultural capital and the interaction that brands have with consumers in the marketing and consumption process involves an exchange of meaning and messages and therefore constitutes a form of communication in itself. …”
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Empathy and intercultural understanding in the context of international long-term volunteers Tekijä Niemelä, Suvi

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Spatial practices in the mobile network and the rise of individual power : a case study of the Sunflower Student Movement in Taiwan Tekijä Hsu, Che-Wei

“…This social phenomenon has transformed the meaning between space and place, blurring the boundary between virtual and physical space. …”
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Prejudice against Asian Immigrants in France Tekijä Zhang, Lijing

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What do employees want? : a case study of Finnish Tech Company Tekijä Kervinen, Inka

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Interpersonal relationships of immigrant students Tekijä Olkinuora-Guzman, Johanna

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Vuorovaikutuksen merkitys paikkaan sitoutumisessa : identiteetit ja sosiaalinen pääoma Tekijä Veripää, Heli

“…This research focuses on communication between employees and residents of the municipality. …”
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Cultural ergonomics : an exploration of culture on websites Tekijä Zanin-Lassila, Celia

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Antecedents in the adoption and implementation of a new marketing automation software Tekijä Aaltola, Max

“…Furthermore, several similarities between different ICT software implementations were identified, such as a need for proper training and a need to understand why the software is implemented in the first place. …”
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Managing marketing in the digital era : evaluation of agile methodologies in marketing Tekijä Pesonen, Elisa

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Value creation in online brand communities on Youtube Tekijä Tikkanen, Sami

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Key challenges of new and small virtual team Tekijä Räsänen, Tomi

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Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio Tekijä Cederberg, Susanne

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We're here, we're queer! : exploring queer narratives in the series Sense8 Tekijä Khlistunov, Victor

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Immigrant artists' intercultural identity formation and development process through art making Tekijä Jelekäinen, Emmi

“…In the theoretical part of the study first the concepts of immigration and cultural identity are discussed, from which the focus proceeds to the connections between immigration, art and cultural identities. …”
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English proficiency vs. professionalism : a case study of perceived management of linguistic diversity in an international organization Tekijä Kalenius, Netta

“…The interviewees are aged between 21 and 25, and have different nationalities, native languages and level of English skills. …”
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Who holds the real influence? : generation z’s perceptions on influencers and social influence Tekijä Kääpä, Laura

“…For the research part of this study, 13 thematic, half-structured live interviews for young people between ages 15 to 20 via Zoom were conducted. Based on thematic analysis of the gathered data, significant criteria and themes in young people’s definitions on influencers were recognized. …”
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Second language learning and the creation of a sense of belonging : experiences of international PhD students in Finland Tekijä Weingärtner, Katharina Bettina

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Discursive identity battle and the reformation of organisational identity in an M&A process Tekijä Kastarinen, Arja, Vesanen, Elisa

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The Construction of sexuality on social media in China : a semiotic analysis of Durex condom advertisements Tekijä Wu, Juanhui

“…Through a semiotic approach, it defines the mode of signs, interprets the meanings, identifies image rhetoric and analyses relationships between verbal and visual signs. To this end, six advertisements are selected from Durex’s Chinese social media platform – Weibo. …”
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