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2121
Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2122
Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2123
Varjokorkojen vaikutus tuottokäyrään ja talouden aktiviteetin mallintamiseen
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2124
Ympäristöystävällisten lääkkeiden ostoaikomukseen vaikuttavat tekijät
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2125
Terror attacks and exchange rates : empirical evidence from developed and emerging countries
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2126
Toimitusjohtajien palkitsemisjärjestelmien erot Suomen valtion kokonaan omistamissa yhtiöissä ja enemmistöomisteisissa pörssiyhtiöissä
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2127
Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2128
Organisaation nimissä tehtyjen tietojenkalasteluiden merkitys kohdeorganisaation brändille
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2129
From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2130
Muutokset IFRS 8 -standardin mukaisessa raportoinnissa pienissä suomalaisissa pörssiyhtiöissä vuosina 2018–2022
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2131
The dark side of social media : why is social media so addictive?
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2132
Palkitseminen z-sukupolven sitouttajana asiantuntijatyössä
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2133
Markkinoinnin personointi digitaalisissa kanavissa : toimenpiteet ja tehokkuus kuluttajien näkökulmasta
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2134
Inklusiivinen johtaminen ylimmän johdon kokemana
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2135
Nuorten käsityksiä epäluotettavasta viestinnästä sosiaalisessa mediassa
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2136
Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2137
Driving profitable growth in small and medium-sized enterprises : exploring the role of strategic decision-making
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2138
Johtajuus on katsojan silmissä? : johtajuuskuva kulttuurisena konstruktiona ja sen rakentaminen multimodaalisesti sosiaalisessa mediassa : case: Sanna Marin
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2139
Nuorten johtajien urakehitys
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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2140
Johtaminen vuokratyön viidakossa : laadullinen ja kartoittava tutkimus vuokrausyritysten johtamistyön ilmiöpiirin haasteista
Published 2023Other Authors: “…Jyväskylä University School of Business and Economics…”
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