Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context Tekijä Tiensuu, Severi

“…However, numerous researchers have recognized the growing academic interest in customer brand engagement, as evidenced by the Marketing Science Institute’s (MSI) highlighting of customer engagement as one of its key research priorities. Another issue of increasing importance in the marketing literature is share of wallet (SOW), which pertains to the share of a customer's expenses on a product that goes to the firm selling the product. …”
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A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance Tekijä Mäkinen, Hanna

“…This research gives a good argument for the case that merely being active in different social media channels is not sufficient to enhance corporate reputation or financial performance. …”
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Towards Glasgow Declaration Goals: Destination Management Organization of Central Finland and its Stakeholders’ Decarbonization Prospective Tekijä Plotnikova, Elena

“…The 2021 Glasgow Declaration on Climate Action in Tourism sets voluntary carbon emissions’ reductions goals and invites its parties to actively cooperate regarding the decarbonization agenda. …”
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English pronunciation teaching in Finnish upper secondary schools and its effect on students’ confidence to speak English Tekijä Hamm, Oona

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