Customers' willingness to share personal information with firms and its relationship with customer loyalty Tekijä Lindell, Sanni

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An economic perspective on crime, its costs, crime fighting and rehabilitation efforts Tekijä Strohmeier, Peter

“…This model is tested by looking at commonly encountered criminological facts. Also its implications for crime reduction efforts in prevention, deterrence and rehabilitation will be outlined. …”
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Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context Tekijä Tiensuu, Severi

“…However, numerous researchers have recognized the growing academic interest in customer brand engagement, as evidenced by the Marketing Science Institute’s (MSI) highlighting of customer engagement as one of its key research priorities. Another issue of increasing importance in the marketing literature is share of wallet (SOW), which pertains to the share of a customer's expenses on a product that goes to the firm selling the product. …”
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A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance Tekijä Mäkinen, Hanna

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Itsensä brändääminen työhaastattelussa : työnhakijan strateginen valinta erottautua kilpailijoista Tekijä Kangasmäki, Reetta

Aiheet: “…Itsensä brändääminen…”
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Suomalaisten johtajien työhyvinvointi itsensä johtamisen näkökulmasta Tekijä Kuuluvainen, Viljo

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