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  1. 1441

    The strategic role of external sustainability assessment in the food value chain by Müller, Philipp

    Published 2014
    “…Originality/value: This research makes an ambitious attempt to view sustainability assessment as a modern form of performance measurement and management. …”
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    Master's thesis
  2. 1442

    The significance of environmental responsibility on airline customers' intention to purchase by Merilä, Outi

    Published 2015
    “…The theoretical framework was built on a modified Ajzen’s Theory of Planned Behavior (TPB), which assessed the airline passengers intended purchase behavior by their attitudes towards pro-environmental behavior (PEB), past purchase behavior related to PEB, perceived behavioral control and self-identity with regard to PEB. …”
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    Master's thesis
  3. 1443

    Marketing automation supporting sales by Sandell, Niko

    Published 2016
    “…Although marketing automation is already used among companies it has not yet achieved wide academic attention. Thus, the research is attempting to find out how marketing automation works and what are the key elements and benefits when marketing automation is used to support sales. …”
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    Master's thesis
  4. 1444

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
    “…From managerial perspective this study gained more information of customer –brand relationship and therefore gives tools to firm’s to attain and consolidate their competitive advantage. …”
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    Master's thesis
  5. 1445

    Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders by Jantunen, Pirjo

    Published 2015
    “…It looks like different forms of involvement attract different stakeholder groups. The research indicates that the corporate social responsibility reporting of Helen could be developed by involving the stakeholders of the company. …”
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    Master's thesis
  6. 1446

    What kind of values could be recognised in green messages, with special emphasis on children by Strasser, Verena

    Published 2015
    “…A lot of attention has been put on analysing why people behave in a certain way in many different aspects of life. …”
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    Master's thesis
  7. 1447

    Expatriate experience as part of the life and career of the expatriate : a cross-cultural adjustment and learning perspective by Puruskainen, Karoliina

    Published 2016
    “…Nevertheless expatriates have traditionally been perceived as a fairly homogenous, broad population in the literature and the alternative forms of expatriation besides company-assigned expatriates have received little attention. The purpose of this study is to explore the changing face of expatriation and understand the phenomena of cross-cultural adjustment and learning and their perceived contribution to the overall experience. …”
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    Master's thesis
  8. 1448

    Improving environmental performance and related costs in a public organization through initial environmental review : case study - Helsinki Police Department by Charoenpornpimonkul, Tida

    Published 2017
    “…Secondary data was collected from multi-sources and then analyzed collectively to form a big picture of the organization, which allowed the researcher to decide which areas should be primarily paid attention to in conjunction with overall improvement. …”
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    Master's thesis
  9. 1449

    Sustainability initiatives and the stakeholders involved : a case study of the GOLDEN Project and the electric utility industry by Murdoch-Hayes, Justin

    Published 2017
    “…This piece of research focuses primarily on which are the main types of sustainability initiatives within the electric utility sector with direct attention on five companies being Eletrobras, Rheinisch-Westfälisches Elektrizitätswerk AG, Fortum, Copel and Edison. …”
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    Master's thesis
  10. 1450

    Undergraduate business and environmental science students' recycling behavior at an Appalachian University by Pauko, Andras

    Published 2014
    “…Adequate information and positive attitude were somewhat helpful in motivating the participants to recycle on campus. …”
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    Master's thesis
  11. 1451

    Consumer selection of vegetarian food in restaurants by Rosala, Heidi

    Published 2015
    “…The findings of this study indicate that Finnish consumers have a positive attitude towards vegetarian food. The most important factors that motivate consumers to eat more vegetarian food are the good taste, selection, and the health benefits of vegetarian food. …”
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    Master's thesis
  12. 1452

    Crowdfunding in the banking industry : adjusting to a digital era by Setälä, Kalle

    Published 2017
    “…Additionally, banks’ motivations and attitudes towards novel financial technologies and the development of the industry are scrutinized. …”
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    Master's thesis
  13. 1453

    Facilitators and impediments in the adoption and implementation of the HubSpot marketing automation system by Leinonen, Miira

    Published 2017
    “…The goal of this research is to increase the understanding of successful adoption and implementation of a marketing automation system. This attempt is attained by identifying what kinds of impediments and facilitators can occur in the adoption and implementation process of a marketing automation system. …”
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    Master's thesis
  14. 1454

    Voluntary agreements for the achievement of sustainable development goals : Dutch Green Deals and WRAP agreements by Salo, Eftimiya

    Published 2016
    “…Voluntary environmental agreements (VEAs) are attracting considerable attention due to the complexity of the current environmental issues. …”
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    Master's thesis
  15. 1455

    Job satisfaction and organizational trust as antecedents of organizational commitment in Finnish and Estonian SMEs by Kemell, Kirsi

    Published 2015
    “…The object of the study is to increase knowledge about organizational commitment and job attitudes affecting the formation of commitment. The study is cross-sectional, using previously gathered SME survey data. …”
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    Master's thesis
  16. 1456

    The state of Business Intelligence : in Finnish enterprises by Nykänen, Erno

    Published 2015
    “…This owes at least partly to how organisations today have increasing amounts of data and information at their disposal and they are attempting to reap benefits and competitive advantage from them. …”
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    Master's thesis
  17. 1457

    Osuuskauppa Keskimaan asiakasomistajien käsityksiä vastuullisesta liiketoiminnasta by Ruusuvirta, Leena

    Published 2012
    “…To improve corporate responsibility of co-op Keskimaa customer-owners emphasized that Keskimaa should pay attention to social responsibility of the business and increase collaboration with local producers and suppliers. …”
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    Master's thesis
  18. 1458

    Value creation and co-creation in advisory board : case Kasvun Roihu Ltd and Nordea Growth program by Tehomaa, Reetta

    Published 2017
    “…These main factors are the leading role of the company, concrete and realistic targets, open atmosphere, company’s readiness to receive challenging, company’s functional ability, suitable Growth Board members, sufficient meeting preparations, and time and attendance. …”
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    Master's thesis
  19. 1459

    Family business branding : communicating a family-based brand identity by Elbanna, Karim, Hakala, Henna-Leena

    Published 2017
    “…The findings of this study suggest that a family-based brand identity can be effectively communicated through oral discussion, and by creating a family-like atmosphere at the workplace. The findings reveal that a family-based brand identity promotes trust and creates close and loyal relations with stakeholders of the company projecting it, and that it can positively affect employee motivation and loyalty, especially when companies promote a family-like atmosphere at the workplace. …”
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    Master's thesis
  20. 1460

    Tough crowd : consumer acceptance of equity crowdfunding platforms by Savolainen, Mikko

    Published 2016
    “…The results of this study indicate that attitude is the strongest predictor of intention among the three main factors in the model. …”
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    Master's thesis
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