The customer complaining behavior : why customers do not complain Tekijä Järvenpää, Jarno

“…The field of the marketing has been under change since services gained attention under 1970s. The customer behavior and the relationship marketing gained it focus in the 1990s. …”
Hae kokoteksti Hae kokoteksti

Työnantajabrändäys : rekrytointimarkkinoinnin puuttuva palanen? Tekijä Sillanpää, Aarni

“…Employer branding consists of two fundamental purposes which are managing current employee’s retention and attracting potential candidates. The purpose of this study is to increase understanding of how the employer's attractiveness is built from the perspective of the job seeker. …”
Hae kokoteksti Hae kokoteksti

"Mielestäni olin aika onnekas" : nuorten koulutettujen maahanmuuttajanaisten kertomuksia suomalaisilta työmarkkinoilta Tekijä Jokiranta, Jenni

“…The results show that the biggest challenges of employment for young female immigrants are lack of Finnish language skills, lack of job experience and general attitude. Instead the gender and age didn’t have that significant role. …”
Hae kokoteksti Hae kokoteksti

Engagement through content marketing in corporate blogs Tekijä Birkman, Henna

“…Companies need to be there for their customers and feel like friends, or atleast more humane. Many organizations today are using content marketing on their blogs, trying to attract and engage customers. …”
Hae kokoteksti Hae kokoteksti

I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations Tekijä Kukkonen, Maria

“…Brand perceptions examined in this study were familiarity, preference, purchase intent and brand attitude. Behavioral conformity measurement was used in order to avoid issues with scales. …”
Hae kokoteksti Hae kokoteksti

An investigation into voluntary employee turnover and retention factors in sport organizations Tekijä Rissanen, Amanda

“…Despite this pressure, human resource managers should give more attention to the retention function in human resource management systems. …”
Hae kokoteksti Hae kokoteksti

The impact of financial crises on co-movements between commodity futures and equity prices : evidence from crude oil and gold markets Tekijä Pesonen, Juho

“…Moreover, this thesis examines, whether gold and crude oil futures are attractive instruments for risk minimizing cross-market hedging for equity investments. …”
Hae kokoteksti Hae kokoteksti

What's it all worth? : a qualitative study on what motivates women in low-paying jobs in Finland Tekijä Parviainen, Essi

“…The concept of work motivation has received increased attention in the management literature during the past decades, and the interest continues well into today’s management practices and related research. …”
Hae kokoteksti Hae kokoteksti

Crisis management in social media : maintaining the organizational image Tekijä Vistbacka, Sonja

“…The research questions were formed according to these theories and considered aspects such as how these organizations utilized these platforms, what crisis management strategies they executed, how the public received these attempts, and if these organizations changed their strategies due to public demand. …”
Hae kokoteksti Hae kokoteksti

"Like ambrosia of ancient Greece" : categorization of pulled oats in the marketplace Tekijä Hoskonen, Hilla

“…Firstly, the leading Finnish newspaper was studied to both understand the Pulled Oats phenomenon, its background and development, and make a collage of attributes used to describe Pulled Oats in media. Secondly, 12 interviews with retail personnel were conducted to gain insight about how the product is perceived in the retail sector. …”
Hae kokoteksti Hae kokoteksti

Current state and future perspectives of biochar applications in Finland Tekijä Salo, Esko

“…Biochar applications are attracting considerable attention as they offer economically feasible and environmentally sustainable solutions. …”
Hae kokoteksti Hae kokoteksti

The communication of social and environmental performance to discharge stakeholder accountability : a case study of Talvivaara Mining Company Limited Tekijä Rweyendela, Amani

“…Meanwhile, Talvivaara did not express responsibility for the accident itself but rather implied by the six discerned legitimation strategies used by the company; corrective action, organizational restructuring, normalizing accounts, attention deflection, image enhancement and redefinement of means and ends. …”
Hae kokoteksti Hae kokoteksti

Perceptions of convenience, risk and enjoyment in online shopping Tekijä Asunmaa, Roosa

“…As online shopping is getting more common all the time and competition over customers increases, companies should draw attention to the customer perception of online shopping. …”
Hae kokoteksti Hae kokoteksti

Diverging meanings of CSR and corporate responsibility for human rights : comparative study on Finnish firms and civil society organizations Tekijä Loukaskorpi, Anni

“…The role and responsibility of business enterprises and their potential impacts to wider society has attracted attention both in public debate and academia. …”
Hae kokoteksti Hae kokoteksti

The strategic role of external sustainability assessment in the food value chain Tekijä Müller, Philipp

“…Originality/value: This research makes an ambitious attempt to view sustainability assessment as a modern form of performance measurement and management. …”
Hae kokoteksti Hae kokoteksti

The significance of environmental responsibility on airline customers' intention to purchase Tekijä Merilä, Outi

“…The theoretical framework was built on a modified Ajzen’s Theory of Planned Behavior (TPB), which assessed the airline passengers intended purchase behavior by their attitudes towards pro-environmental behavior (PEB), past purchase behavior related to PEB, perceived behavioral control and self-identity with regard to PEB. …”
Hae kokoteksti Hae kokoteksti

Marketing automation supporting sales Tekijä Sandell, Niko

“…Although marketing automation is already used among companies it has not yet achieved wide academic attention. Thus, the research is attempting to find out how marketing automation works and what are the key elements and benefits when marketing automation is used to support sales. …”
Hae kokoteksti Hae kokoteksti

Customer brand engagement : affection to brand usage intent and moderating effect of brand experience Tekijä Hintikka, Anni

“…From managerial perspective this study gained more information of customer –brand relationship and therefore gives tools to firm’s to attain and consolidate their competitive advantage. …”
Hae kokoteksti Hae kokoteksti

Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders Tekijä Jantunen, Pirjo

“…It looks like different forms of involvement attract different stakeholder groups. The research indicates that the corporate social responsibility reporting of Helen could be developed by involving the stakeholders of the company. …”
Hae kokoteksti Hae kokoteksti

What kind of values could be recognised in green messages, with special emphasis on children Tekijä Strasser, Verena

“…A lot of attention has been put on analysing why people behave in a certain way in many different aspects of life. …”
Hae kokoteksti Hae kokoteksti