Case study research : a theoretical overview, systematic review & analytical examination regarding Rosenzweig's delusions Tekijä Hüller, Maximilian

“…Afterwards 75 of the 120 studies, which show clear attributes of real case stud- ies, are analysed thematically. …”
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Pricing of electricity futures based on locational price differences : empirical evidence from Finland Tekijä Myllymäki, Valtteri

“…First, I compute the monthly ex-post bias of Finnish monthly EPADs from January 2006 to January 2016. Second, I attempt to resolve whether the bias can be attributed to a risk premium or market inefficiency. …”
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The relationship between brand love and positive word of mouth Tekijä Kiuru, Katrine

“…As in interpersonal relationships also in product and brand context love is presented to be the strongest stage of emotional attachment a consumer may have. Brand love is previously discovered to have several desirable outcomes from marketing perspective but the understanding of this phenomenon still remains in its infancy. …”
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Perceptions of content marketing : case study on Finnish companies Tekijä Hänninen, Heli

“…Content marketing is and has been a very hot topic in recent years, yet it has achieved relatively little academic attention. Therefore, this study attempts to find out, what does content marketing mean and how it is actually done. …”
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Y-sukupolven ikäisten motivaatiotekijät ryhtyä yrittäjäksi Tekijä Lehtinen, Tero

“…Adducing one’s personality and highlighting one’s values and attitudes in life, which are characteristic for the Y generation, shows also in the motivational factors when becoming an entrepreneur. …”
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A strategic framework for the optimization of customer relationship management in SMEs Tekijä Paraschou, Konstantina

“…By conducting a single-case study, significant attributes of SME‘s context were analysed and important insights were presented. …”
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The customer complaining behavior : why customers do not complain Tekijä Järvenpää, Jarno

“…The field of the marketing has been under change since services gained attention under 1970s. The customer behavior and the relationship marketing gained it focus in the 1990s. …”
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Työnantajabrändäys : rekrytointimarkkinoinnin puuttuva palanen? Tekijä Sillanpää, Aarni

“…Employer branding consists of two fundamental purposes which are managing current employee’s retention and attracting potential candidates. The purpose of this study is to increase understanding of how the employer's attractiveness is built from the perspective of the job seeker. …”
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"Mielestäni olin aika onnekas" : nuorten koulutettujen maahanmuuttajanaisten kertomuksia suomalaisilta työmarkkinoilta Tekijä Jokiranta, Jenni

“…The results show that the biggest challenges of employment for young female immigrants are lack of Finnish language skills, lack of job experience and general attitude. Instead the gender and age didn’t have that significant role. …”
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Engagement through content marketing in corporate blogs Tekijä Birkman, Henna

“…Companies need to be there for their customers and feel like friends, or atleast more humane. Many organizations today are using content marketing on their blogs, trying to attract and engage customers. …”
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I recommend what you recommend : impact of social influence and brand perceptions on consumer recommendations Tekijä Kukkonen, Maria

“…Brand perceptions examined in this study were familiarity, preference, purchase intent and brand attitude. Behavioral conformity measurement was used in order to avoid issues with scales. …”
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An investigation into voluntary employee turnover and retention factors in sport organizations Tekijä Rissanen, Amanda

“…Despite this pressure, human resource managers should give more attention to the retention function in human resource management systems. …”
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The impact of financial crises on co-movements between commodity futures and equity prices : evidence from crude oil and gold markets Tekijä Pesonen, Juho

“…Moreover, this thesis examines, whether gold and crude oil futures are attractive instruments for risk minimizing cross-market hedging for equity investments. …”
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What's it all worth? : a qualitative study on what motivates women in low-paying jobs in Finland Tekijä Parviainen, Essi

“…The concept of work motivation has received increased attention in the management literature during the past decades, and the interest continues well into today’s management practices and related research. …”
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Crisis management in social media : maintaining the organizational image Tekijä Vistbacka, Sonja

“…The research questions were formed according to these theories and considered aspects such as how these organizations utilized these platforms, what crisis management strategies they executed, how the public received these attempts, and if these organizations changed their strategies due to public demand. …”
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"Like ambrosia of ancient Greece" : categorization of pulled oats in the marketplace Tekijä Hoskonen, Hilla

“…Firstly, the leading Finnish newspaper was studied to both understand the Pulled Oats phenomenon, its background and development, and make a collage of attributes used to describe Pulled Oats in media. Secondly, 12 interviews with retail personnel were conducted to gain insight about how the product is perceived in the retail sector. …”
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Current state and future perspectives of biochar applications in Finland Tekijä Salo, Esko

“…Biochar applications are attracting considerable attention as they offer economically feasible and environmentally sustainable solutions. …”
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The communication of social and environmental performance to discharge stakeholder accountability : a case study of Talvivaara Mining Company Limited Tekijä Rweyendela, Amani

“…Meanwhile, Talvivaara did not express responsibility for the accident itself but rather implied by the six discerned legitimation strategies used by the company; corrective action, organizational restructuring, normalizing accounts, attention deflection, image enhancement and redefinement of means and ends. …”
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Perceptions of convenience, risk and enjoyment in online shopping Tekijä Asunmaa, Roosa

“…As online shopping is getting more common all the time and competition over customers increases, companies should draw attention to the customer perception of online shopping. …”
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Diverging meanings of CSR and corporate responsibility for human rights : comparative study on Finnish firms and civil society organizations Tekijä Loukaskorpi, Anni

“…The role and responsibility of business enterprises and their potential impacts to wider society has attracted attention both in public debate and academia. …”
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