Outsourcing a sales task, not the entire function : outcome determinants by Riepponen, Taina

“…However, prospecting as a sales task requires little firm related expertise and more technological related one, which makes it attractive to firms to outsource. Current research in outsourcing outcome determinants has a considerable gap in terms of a timely phenomenon of a sales task outsourcing. …”
Get full text Get full text

Nowcasting GDP growth using Google trends by Heikkinen, Joni

“…The master’s thesis answers to the research topic by creating a nowcasting exercise that attempts to simulate a real-life nowcasting situation. …”
Get full text Get full text

Brand building in startups : best practices and influence on angel investor decision-making by Reuter, Aapo

“…To the authors best knowledge, no previous attempt has been made in connecting branding literature with venture funding studies in this manner. …”
Get full text Get full text

Best practices in controlling trade-based money laundering by Häyrinen, Jyri

“…Trade-Based Money Laundering (TBML), as one of the main money laundering methods, has gained increasing amount of attention amongst policy makers, other authorities and also private sector on how criminals are attempting to abuse international trade system. …”
Get full text Get full text

The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

“…Research especially needs to dive deeper into the attitudes and longer-term processes impacting negative engagement and its manifestations, as well as how customers’ values affect their engagement behaviour. …”
Get full text Get full text

Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram by Lehtonen, Aino

“…The Finnish people hold a rather peculiar, even a slightly negative attitude toward luxury, and therefore, marketing research ought to be conducted in this context. …”
Get full text Get full text

“Not with these trains” : Finnish public discussion on replacing short domestic flights with land-based travel modes by Jyrkkänen, Helmi

“…This study investigated Finnish perceptions on and attitudes towards domestic aviation and climate change through analysing the public discussion around a study that suggested replacing short domestic flights with land-based transportation modes. …”
Get full text Get full text

The backstage of brand-artist marketing collaborations : the artist perspective by Mannonen, Anna

“…The aim is to empirically explore artists’ experiences of brand-artist marketing collaborations and thus gain a better understanding and more knowledge about the topic for both artists and companies. This is attained by exploring how rap artists consider brand collaborations in terms of their artist brand and by identifying what kind of motives they have for participating in such collaborations. …”
Get full text Get full text

Role of website quality on online trust in e-commerce context by Dhaugoda, Sabina

“…In today’s world, where competitors are just a click away, it is becoming more challenging for commercial websites to attract new customers and retain the existing ones. …”
Get full text Get full text

Financial literacy and mortgage lender selection : evidence from Finland by Keinänen, Veikka

“…Therefore, financial literacy has gained attention both in academic research and in policymaking. …”
Get full text Get full text

“Small is beautiful" or how to redefine good life : tiny homes in Finland by Brandenburg, Ekaterina von

“…More research on tiny homes could help in learning how to make tiny spaces more attractive, more functional and more sustainable. Increased knowledge on the carbon footprint of tiny homes and their dwellers would help to develop a more sustainable approach to housing and household consumption. …”
Get full text Get full text

The good, the bad, the confusing : Finnish businesses’ perceptions on climate compensations by Hildén, Laura

“…Both sustainability strategies and usage of climate compensations are assessed. Moreover, the attitudes and concerns of companies towards climate compensations form a major part of the research. …”
Get full text Get full text

Greening the supply chain towards sustainability : a holistic approach for mitigating industrial environmental impacts with sustainable improvements on firms’ environmental, econom... by Abari, Saheed

“…The research addresses the fundamental requirements, and also attempt to unbundle the complications and barriers firms encounter in the process of greening their supply chains in addition to providing a clear path to sustainability by devising a workable framework, and practical steps that will guide firms to achieving a green and sustainable supply chains. …”
Get full text Get full text

Hate targeted at organisations : a literature review by Mäkelä, Rosa-Maria

“…Even though hate as a research interest has received attention in behavioural disciplines, there seems to be a lack of a systematic link between behavioural and organisational research on hate. …”
Get full text Get full text

Sustainability key performance indicators in supply chain : developing the calculation of CO2 emissions in transportation by Metsäluoto, Aino

“…The rise in the importance of sustainable development and the change in attitudes have led to growing consumer interest in the sustainable development and responsibility of companies. …”
Get full text Get full text

Negative engagement enforcing emotional labor in parasocial relationships between social media influencers and followers by Kalvi, Taru, Knuutinen, Iina

“…Moreover, quantitative research should be conducted to assess the classification made in this study based on Hochschild’s (2012) attitudes. …”
Get full text Get full text

The impact of flexible working on productivity and job satisfaction : case future of work in agile R&D by Saarenoksa, Marjut

“…Competition around competent software developers is high, there-fore it is vital to answer the demands of job markets, and flexibility is seen as one aspect that can attract new and current talents. The empirical study of this paper is conducted as a mixed methods research. …”
Get full text Get full text

Mapping stakeholder expectations in a digital business : case Pinja Group by Vasileva, Valeriia

“…Nowadays, companies from different industries pay more vigorous attention to their social, economic, and environmental impacts. …”
Get full text Get full text

How Nordic airlines maintain and defend their legitimacy through corporate purpose by Kemiläinen, Saara

“…In this study, attention is drawn to the purpose communicated by airlines and its basis for legitimacy. …”
Get full text Get full text

Environmental management practices and institutional pressures in Finnish municipalities by Pironetti, Mikael

“…Even if municipalities had paid much attention to environmental work, they seemed to lack a coherent view of sustainability. …”
Get full text Get full text