Consumer perceptions of the environmental sustainability of the clothing industry and textile fibres by Husu, Fia

“…In addition, Finns found wood fibre more attractive than other respondents. However, the background variables did not play a major role in explaining the different perceptions. …”
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Implementation of Circular Economy Projects : Expectations, Opportunities, and Impediments in Finnish MSMEs by Saarinen, Juho

“…Despite the attention and potential in creating business value without compromising the integrity of natural ecosystems, the global CE transition is still at its early stages. …”
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Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

“…Indicators for positive and negative consumer attitudes in LINE marketing were also identified in this study. …”
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Facilitators and impediments of agile marketing software implementation : case digital Kanban board by Turkki, Iiro

“…During the last years, agile marketing methods have gained much attention among marketing agencies operating in digital performance marketing. …”
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CSR communications of real estate investment management companies by Hagan, Fanny

“…It is extremely important to pay attention on social responsibility and environmental responsibility in the real estate sector due to the large carbon footprint in this industry. …”
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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

“…Green marketing has increasingly gained the attention of corporate decision-makers and global firms. …”
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Persuasion tactics used in corporate and activists’ communication by Arti, Alina

“…Persuasion or persuasive attempts are inevitable part of human communication. …”
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Young people and the trustworthiness of social media content by Sonninen, Saara

“…The least trustworthy publishers were found to be bloggers, videobloggers, brands and journalists. This research also attempted to establish a relation between trust and young peoples’ personal agency in the context of social media. …”
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Economic legacy of the European Youth Olympic Festival in Vuokatti by Heinonen, Riku

“…This master’s thesis examines the economic impacts of the European Youth Olympic Festival (EYOF) 2022 organized in Vuokatti, Finland. The general attitude towards sports event organizing has been to a great extent positive in terms of benefits realized from event organizing. …”
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"#CancelSpotify That's the entire tweet!" : a look into cancel culture on Twitter in the case of Spotify and Joe Rogan by Inberg, Jere

“…From the data consisting of 126 tweets, six discourses were found: Cancelling based on practicality, Cancelling based on misinformation or disinformation, Cancelling based on Spotify’s inadequate payment policies, Cancelling based on communality, Criticism of cancel culture, and Cancelling as atypical behavior. These results contribute to the previous academic studies on cancel culture by providing additional details on the use of language in cancelling situations and by supporting some of the previous findings. …”
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Implisiittisen motorisen oppimisen vaikutus taidon kehittymiseen ja säilymiseen paineenalaisessa tilanteessa kokeneilla oppijoilla by Antonen, Sanni, Hellgren, Roy

“…Another significant result is that the attentional focus was more external in the implicit group than in the explicit group. …”
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Polkujuoksu : juoksuharrastus kohtaa luontokokemuksen by Stenbacka, Wilhelm

“…2) How is trail running carried out? 3) How attached are Finnish trail runners to their hobby? …”
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Yläkoulun liikunnanopettajien näkemyksiä liikunnan oppilasarvioinnista perusopetuksen opetussuunnitelman 2014 mukaan by Grönholm, Carita, Juvonen, Robert

“…However the worry, of how to evaluate in future (which was shown in the open answers), surely reflects in teachers attitudes. Feeling of increasing workload, with the new curriculum, probably adds on the negative attitude. …”
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Vuosikymmenet suomalaisen hiihtohistorian kulisseissa : tapaustutkimus vapaaehtoistoiminnan merkityksistä ja muutoksista Lahden MM-hiihdoissa by Ihamäki, Anniina

“…On the other hand the features attributed to postmodern are challenging the traditional volunteering. …”
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Vapaa-ajan liikunnan ja istumisen yhteys tyypin 2 diabeetikoiden sokeriaineenvaihduntaan by Lyytikäinen, Hanna

“…In the future, it would be important to support diabetics to be more physically active and to pay attention to the amount of sedentary time. Key words: type 2 diabetes, leisure time exercise, sedentary time, fasting glucose, HbA1c …”
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Lanthanoid complexes of cyclopentadienyl ligands by Mäkelä, Teemu

“…The first group includes complexes with bridging ligands that have heteroatoms as donor atoms, whereas the second group focuses the hydride bridged complexes. …”
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Design and characterization of a plastic scintillation detector system for Beta tagging by Li, Xin

“…A research training report was included in Chapter 6 of this thesis. A systematic attempt was made aiming at exploring a method for evaluation and optimization of the photon detection efficiency associated with light guide geometry. …”
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Covalent functionalization of graphene oxide with proteins by Korhonen, Elsa

“…The literature part of the master’s thesis focuses on introducing potential functionalization methods for the covalent attachment of proteins on graphene oxide (GO) surfaces. …”
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Decay properties of the new isotopes 188-At and 190-At by Kokkonen, Henna

“…Tämä perustuu siihen, että ytimen hajoaminen määritettiin sallituksi alfahajoamiseksi, jolloin alku- ja lopputilojen spin ja pariteetti pysyvät samana. 190-At:n lisäksi havaittiin yksi tapahtuma, joka vastaa mahdollisesti protonihajoavaa astatiinin ydintä, 188At. …”
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Analysis of internal structure of propellants with X-ray microtomography by Syrjänen, Lenni

“…Unfortunately, large variations in the atomic number of component elements introduced artifacts into the images, and high variations between grains prevented me from gathering statistically relevant data. …”
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