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  1. 581
    AI-powered marketing automation: exploring the factors affecting implementation in a large company

    AI-powered marketing automation: exploring the factors affecting implementation in a large company by Vihavainen, Silja

    Published 2024
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    Master's thesis
  2. 582
    Tilinpäätösprosessin arvioiminen ketterän viitekehyksen avulla

    Tilinpäätösprosessin arvioiminen ketterän viitekehyksen avulla by Aarrekorpi, Noora

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  3. 583
    Kestävyysraportoinnin varmennuksen merkitys raportoinnin luotettavuuteen tilintarkastajien näkökulmasta

    Kestävyysraportoinnin varmennuksen merkitys raportoinnin luotettavuuteen tilintarkastajien näkökulmasta by Kapanen, Aino

    Published 2024
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    Master's thesis
  4. 584
    Sosiaalisen median sisältöjen vaikutus ravintola-asiakkaan brändisitoutumiseen ja ostoaikomukseen

    Sosiaalisen median sisältöjen vaikutus ravintola-asiakkaan brändisitoutumiseen ja ostoaikomukseen by Nousiainen, Maija

    Published 2024
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    Master's thesis
  5. 585
    Digitaalisen ostolaskuprosessin haasteet, ratkaisut ja tulevaisuudennäkymät: Case Yritys Oyj

    Digitaalisen ostolaskuprosessin haasteet, ratkaisut ja tulevaisuudennäkymät: Case Yritys Oyj by Lindroth, Eemil

    Published 2024
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    Master's thesis
  6. 586
    Covid-19-pandemian vaikutukset IFRS-tilinpäätösraportoinnin todenmukaiselle esittämiselle

    Covid-19-pandemian vaikutukset IFRS-tilinpäätösraportoinnin todenmukaiselle esittämiselle by Myllykoski, Milka

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  7. 587
    Teknologian hyödyntäminen myynnin ja markkinoinnin yhteistyön kehittämiseksi

    Teknologian hyödyntäminen myynnin ja markkinoinnin yhteistyön kehittämiseksi by Kuningas, Jenna

    Published 2024
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    Master's thesis
  8. 588
    Tekoälyn vaikutukset controllerin rooliin

    Tekoälyn vaikutukset controllerin rooliin by Virtanen, Laura

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  9. 589
    Challenges in collecting and using web data in the banking sector

    Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

    Published 2024
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    Master's thesis
  10. 590
    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs

    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

    Published 2024
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    Master's thesis
  11. 591
    Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict

    Doges go to war – The influence mechanisms of NAFO memes in Russia-Ukraine conflict by Korhonen, Otso

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  12. 592
    Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness

    Shaping Pre-purchase Customer Experience in the Metaverse with Immersiveness by Kortevaara, Iida, Luukkala, Kia

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  13. 593
    The Underutilized Potential of Employees in CSR Communication

    The Underutilized Potential of Employees in CSR Communication by Rouhesmaa, Elisa Rosa Ingeborg

    Published 2024
    Other Authors: “…Jyväskylän yliopiston kauppakorkeakoulu…”
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    Master's thesis
  14. 594
    Cool by association: examining the impact of influencers on brand coolness

    Cool by association: examining the impact of influencers on brand coolness by Rekiö, Jenna-Juulia

    Published 2024
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    Master's thesis
  15. 595
    Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning

    Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

    Published 2024
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    Master's thesis
  16. 596
    Understanding Concept of Virality in Social Media from Users’ Perspective

    Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

    Published 2024
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    Master's thesis
  17. 597
    The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices

    The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

    Published 2024
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    Master's thesis
  18. 598
    Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image

    Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image by Reunanen, Aarni Eevert

    Published 2024
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    Master's thesis
  19. 599
    Exploring the role of generative artificial intelligence in digital content marketing

    Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

    Published 2024
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    Master's thesis
  20. 600
    Aspirational Talk in CSR Communication: When Does it Turn Negative?

    Aspirational Talk in CSR Communication: When Does it Turn Negative? by Lagemann, Pia Maria

    Published 2024
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    Master's thesis
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