"If I were a textbook writer" : views of EFL textbooks held by Finnish comprehensive school pupils Tekijä Korpela, Niina

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The Formation of Parasocial Relationships Via Video Content in a Brand Community Tekijä Saari, Anni

“…The research was conducted as a qualitative content analysis that utilized an abductive approach. …”
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Effective Implementation of Digital Content Marketing in B2B Organizations Tekijä Varjonen, Olivia

“…Utilizing a qualitative research approach, data for the study was collected by interviewing B2B marketing experts from various organizations, and the data was analyzed using a thematic data analysis method. The findings reveal that B2B and B2C digital content marketing do not significantly differ and that B2B DCM can be described as a strategic approach where the company produces and shares its target group content in a digital form, to increase brand awareness, improve customer acquisition and nurturing existing customers, in addition to creating value for the customer. …”
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Smart semantic multi-channel communication Tekijä Chen, Jiawen

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Sustainability calling : an analysis of the sustainability initiatives of Globe Telecom, Inc. from 2011 to 2016 Tekijä Abelita, Katharina

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Acceptance and inclusivity in the classroom : English teacher trainees' attitudes toward gender-neutral language in their future teaching of English Tekijä Vellamo, Pinja

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"The woman that we all need" : Kate Bush in the eyes of American fans Tekijä Nyman, Sara

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Of words and persuasion : a study of the rhetorical devices in inaugural addresses of US presidents Tekijä Körkkö, Vili-Oskari

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“RIP English!” : language ideological debate in a comment field of a Finnish entertainment site Tekijä Karjalainen, Reeta

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A shift in digital content marketing – fostering creativity with generative artificial intelligence Tekijä Hepola, Annika

“…The data was analyzed using theory-based content analysis. The first key result of the study is that GenAI fosters marketers’ creativity when they learn to use the GenAI tools effectively for their specific DCM needs and GenAI can foster creativity in collaboration with human input. …”
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam Tekijä Pham, Phuong Anh

“…The research employed thematic analysis to analyze the gathered data. The findings of this study showed that changes in content marketing and social media enable changes in micro-influencer marketing. …”
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British Muslims in print : discursive representations of a minority in news texts Tekijä Hurtig, Johanna

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Donald Trump and the art of authoritarian populism Tekijä Lampinen, Saara

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"Ois hienoa jos kaikki ois sähköisessä muodossa" : digital self-revising material for adult language learners Tekijä Reini, Anna

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Effects of carbohydrate content on body composition during weight loss in female fitness competitors Tekijä Luotonen, Inga

“…The aim of this study was to examine the effects of carbohydrate content on body composition during weight loss in female fitness competitors. …”
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'Practice makes perfect' : learning to learn in secondary school EFL textbooks Tekijä Heikkilä, Maija

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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden Tekijä Nguyen, Pham Thuy Trang

“…The research goals were accomplished using qualitative research of 165 social posts and reporting on a content analysis of the three most sustainable brands in Sweden in two industries: FMCG and Energy. …”
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