Engagement through content marketing in corporate blogs Tekijä Birkman, Henna

“…A content analysis was made on the corporate blogs of five different mobile operators. …”
Hae kokoteksti Hae kokoteksti

Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

“…As a result, digital content marketing (DCM) has become an essential marketing attribute in organizations with its inbound logic of attracting customers. …”
Hae kokoteksti Hae kokoteksti

”Siksi, että se tuntuu helposti opettajastakin tylsältä” : communicative methods in English grammar teaching in Finland Tekijä Anttila, Suvi

Aiheet: Hae kokoteksti Hae kokoteksti

Pandas in action : analysis of China related advanced persistent threat actors’ tactics, techniques & procedures Tekijä Alaverronen, Sami, Pohjola, Jussi

Aiheet: Hae kokoteksti Hae kokoteksti

"No better, no worse - but definitely different" : the presentation of target cultures in two English textbook-series for Finnish secondary school children Tekijä Pohjanen, Päivi

Aiheet: Hae kokoteksti Hae kokoteksti

Life skills education : teachers' perceptions in primary school classrooms in Finland and Singapore Tekijä Tan, Sabrina

Aiheet: “…qualitative content analysis…”
Hae kokoteksti Hae kokoteksti

Pronunciation exercises in two upper secondary school EFL course books Tekijä Hietala, Joona

Aiheet: Hae kokoteksti Hae kokoteksti

Prose fiction in the English classoom : perceptions of IB students Tekijä Teppo, Saara

Aiheet: Hae kokoteksti Hae kokoteksti

Etsi, tutki, vertaa, päättele : the development of critical thinking in EFL workbooks Tekijä McLean, Aino, Lahtikallio, Venla

Aiheet: Hae kokoteksti Hae kokoteksti

The influence of priming on perceived authenticity, credibility and emotions in sponsored content Tekijä Pirttimäki, Tuisku

“…To study the effects of priming, this study uses four different manipulation conditions to influence a vlog-viewing experience and therefore the responses of the viewers to the content. A theory-guided content analysis of 213 open responses was conducted to compare the differences of authenticity and credibility perceptions as well as emotions between the manipulation groups. …”
Hae kokoteksti Hae kokoteksti

Facebook content marketing for Finnish plant-based protein producers Tekijä Ivanova, Ekaterina

“…The content analysis of the collected Facebook posts helped to identify the main content types, goals and priorities of the posts published by the participating companies. …”
Hae kokoteksti Hae kokoteksti

The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices Tekijä Al Mamun, Md Fahad

“…The rapid growth of digitalization of marketing communication methods and marketing processes has led marketers to transform their way of conveying messages to customers and the necessity of digital content has grown. This fundamental shift of reaching the target audience with the right message makes digital content marketing (DCM) a mainstream marketing process. …”
Hae kokoteksti Hae kokoteksti

"And then they found her body" : T. S. Eliot's corporeal Cocktail party Tekijä Öst, Maili

Aiheet: Hae kokoteksti Hae kokoteksti

“Girl, you’re still cancelled” : analysis of public ‘cancel culture’ apologies and responses Tekijä Minkkinen, Laura

Aiheet: “…content analysis…”
Hae kokoteksti Hae kokoteksti

The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam Tekijä Nguyen, Chuong

Aiheet: Hae kokoteksti Hae kokoteksti

The comic computer: how realistically newspaper comics portray computers and their use and effects on the society Tekijä Pulkkinen, Mervi

Aiheet: Hae kokoteksti Hae kokoteksti