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481
The Impact of Human Faces on Social Media Engagement: A Comparative Study of Premium and Economy Automobile Brands Across Multiple Platforms
Published 2025“…This thesis also offers managerial implications for industry practitioners and contributes to the academic literature on content effectiveness, face perception, and platform-specific social media strategies. Sosiaalinen media on keskeinen kanava autoteollisuuden viestinnässä, sillä se on perusteellisesti muuttanut tavan, jolla brändit ovat vuorovaikutuksessa sidosryhmiensä kanssa. …”
Get full text Get full textMaster's thesis -
482
From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Subjects: Get full text Get full textMaster's thesis -
483
Navigating a communication paradox : how an Italian tourism organisation managed communication via Facebook during Covid-19
Published 2021Subjects: Get full text Get full textMaster's thesis -
484
Arkielämän roolit sosiaalisessa mediassa : etu- ja takanäyttämö suomalaisissa lifestyle- ja perhevlogeissa
Published 2021Subjects: Get full text Get full textBachelor's thesis -
485
Value creation in online brand communities on Youtube
Published 2023Subjects: Get full text Get full textMaster's thesis -
486
Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Subjects: Get full text Get full textMaster's thesis -
487
An anatomy of the infodemic : a critical discourse analysis of coronavirus misinformation on Twitter
Published 2022Subjects: Get full text Get full textMaster's thesis -
488
The cool girl cult : Glossier and building brand identity on Instagram
Published 2021Subjects: Get full text Get full textMaster's thesis -
489
Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy
Published 2013Subjects: Get full text Get full textMaster's thesis -
490
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Subjects: Get full text Get full textMaster's thesis -
491
English language use in Finnish businesses' TikTok videos : ways and purposes
Published 2025Subjects: Get full text Get full textMaster's thesis -
492
Hashtagin kaappaaminen Twitterissä : huumoria, kritiikkiä ja huutelua
Published 2016Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
493
Osallistujien motivaation muodostuminen ja hyödyntäminen online-yhteisössä
Published 2017Subjects: JYX-julkaisuarkisto / JYX Digital Archive
JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
494
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495
About me(n) : a study of UK-based heterosexual men's identity construction in online dating profiles
Published 2014Subjects: Get full text Get full textMaster's thesis -
496
"Suuria sanoja tyhjää täynnä?" : lukukokemuksia Paulo Coelhon teoksista sekä kokemusten jakaminen Lukupiiri-blogin kirjallisuuskeskusteluissa
Published 2010Subjects: Get full text Get full textMaster's thesis -
497
Integrated approach to analysis of communication in issue arenas : building a balanced communication strategy portfolio - case Paperinkeräys Oy
Published 2015Subjects: Get full text Get full textMaster's thesis -
498
Pääministeri Alexander Stubb Twitterissä : henkilökuva ja itsensä esittämisen strategiat
Published 2016Subjects: Get full text Get full textMaster's thesis -
499
Poliittiseen polarisaatioon vaikuttavat tekijät verkkoyhteisöpalveluissa
Published 2022Subjects: Get full text Get full textBachelor's thesis -
500
Verkkoyhteisöpalveluiden käytön hyödyt ja haitat työllistyvyydelle
Published 2016Subjects: Get full text Get full textBachelor's thesis
