The comic computer: how realistically newspaper comics portray computers and their use and effects on the society by Pulkkinen, Mervi

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"If I were a textbook writer" : views of EFL textbooks held by Finnish comprehensive school pupils by Korpela, Niina

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The Formation of Parasocial Relationships Via Video Content in a Brand Community by Saari, Anni

“…The research was conducted as a qualitative content analysis that utilized an abductive approach. …”
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Effective Implementation of Digital Content Marketing in B2B Organizations by Varjonen, Olivia

“…Utilizing a qualitative research approach, data for the study was collected by interviewing B2B marketing experts from various organizations, and the data was analyzed using a thematic data analysis method. The findings reveal that B2B and B2C digital content marketing do not significantly differ and that B2B DCM can be described as a strategic approach where the company produces and shares its target group content in a digital form, to increase brand awareness, improve customer acquisition and nurturing existing customers, in addition to creating value for the customer. …”
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Sustainability calling : an analysis of the sustainability initiatives of Globe Telecom, Inc. from 2011 to 2016 by Abelita, Katharina

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Acceptance and inclusivity in the classroom : English teacher trainees' attitudes toward gender-neutral language in their future teaching of English by Vellamo, Pinja

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"The woman that we all need" : Kate Bush in the eyes of American fans by Nyman, Sara

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Of words and persuasion : a study of the rhetorical devices in inaugural addresses of US presidents by Körkkö, Vili-Oskari

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“RIP English!” : language ideological debate in a comment field of a Finnish entertainment site by Karjalainen, Reeta

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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

“…The research employed thematic analysis to analyze the gathered data. The findings of this study showed that changes in content marketing and social media enable changes in micro-influencer marketing. …”
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A shift in digital content marketing – fostering creativity with generative artificial intelligence by Hepola, Annika

“…The data was analyzed using theory-based content analysis. The first key result of the study is that GenAI fosters marketers’ creativity when they learn to use the GenAI tools effectively for their specific DCM needs and GenAI can foster creativity in collaboration with human input. …”
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Donald Trump and the art of authoritarian populism by Lampinen, Saara

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"Ois hienoa jos kaikki ois sähköisessä muodossa" : digital self-revising material for adult language learners by Reini, Anna

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Effects of carbohydrate content on body composition during weight loss in female fitness competitors by Luotonen, Inga

“…The aim of this study was to examine the effects of carbohydrate content on body composition during weight loss in female fitness competitors. …”
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'Practice makes perfect' : learning to learn in secondary school EFL textbooks by Heikkilä, Maija

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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

“…The research goals were accomplished using qualitative research of 165 social posts and reporting on a content analysis of the three most sustainable brands in Sweden in two industries: FMCG and Energy. …”
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Evaluation of shot peening parameters with Barkhausen noise, residual stress and retained austenite content measurements by Wartiainen, Jukka

“…After several trials a multiple regression analysis was utilized, which produced the most promising results. …”
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