Makes sense, Maken järki : a case study of using English while playing Tekijä Väkeväinen, Salla

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Un-polarizing news in social media platform Tekijä Le Pham, Minh Duc

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TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok Tekijä Fuentes, Laura Maria

“…For this reason, this study aims to shed light on one music community in particular – the Finnish hip hop community – on the platform to give one example of a detailed account of a TikTok music community and its culture when it comes to content creation and ways of using music. This study investigates this matter through digital ethnography and qualitative content analysis. …”
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Dimensions of Performance Measurement in Digital Content Marketing Tekijä Koskinen, Juuso

“…As a result, digital content marketing (DCM) has become an essential marketing attribute in organizations with its inbound logic of attracting customers. …”
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Engagement through content marketing in corporate blogs Tekijä Birkman, Henna

“…A content analysis was made on the corporate blogs of five different mobile operators. …”
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”Siksi, että se tuntuu helposti opettajastakin tylsältä” : communicative methods in English grammar teaching in Finland Tekijä Anttila, Suvi

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Pandas in action : analysis of China related advanced persistent threat actors’ tactics, techniques & procedures Tekijä Alaverronen, Sami, Pohjola, Jussi

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"No better, no worse - but definitely different" : the presentation of target cultures in two English textbook-series for Finnish secondary school children Tekijä Pohjanen, Päivi

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Life skills education : teachers' perceptions in primary school classrooms in Finland and Singapore Tekijä Tan, Sabrina

Aiheet: “…qualitative content analysis…”
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Pronunciation exercises in two upper secondary school EFL course books Tekijä Hietala, Joona

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Prose fiction in the English classoom : perceptions of IB students Tekijä Teppo, Saara

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Etsi, tutki, vertaa, päättele : the development of critical thinking in EFL workbooks Tekijä McLean, Aino, Lahtikallio, Venla

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The influence of priming on perceived authenticity, credibility and emotions in sponsored content Tekijä Pirttimäki, Tuisku

“…To study the effects of priming, this study uses four different manipulation conditions to influence a vlog-viewing experience and therefore the responses of the viewers to the content. A theory-guided content analysis of 213 open responses was conducted to compare the differences of authenticity and credibility perceptions as well as emotions between the manipulation groups. …”
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Facebook content marketing for Finnish plant-based protein producers Tekijä Ivanova, Ekaterina

“…The content analysis of the collected Facebook posts helped to identify the main content types, goals and priorities of the posts published by the participating companies. …”
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The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices Tekijä Al Mamun, Md Fahad

“…The rapid growth of digitalization of marketing communication methods and marketing processes has led marketers to transform their way of conveying messages to customers and the necessity of digital content has grown. This fundamental shift of reaching the target audience with the right message makes digital content marketing (DCM) a mainstream marketing process. …”
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“Girl, you’re still cancelled” : analysis of public ‘cancel culture’ apologies and responses Tekijä Minkkinen, Laura

Aiheet: “…content analysis…”
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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam Tekijä Nguyen, Chuong

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