Makes sense, Maken järki : a case study of using English while playing by Väkeväinen, Salla

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Un-polarizing news in social media platform by Le Pham, Minh Duc

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TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok by Fuentes, Laura Maria

“…For this reason, this study aims to shed light on one music community in particular – the Finnish hip hop community – on the platform to give one example of a detailed account of a TikTok music community and its culture when it comes to content creation and ways of using music. This study investigates this matter through digital ethnography and qualitative content analysis. …”
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Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

“…As a result, digital content marketing (DCM) has become an essential marketing attribute in organizations with its inbound logic of attracting customers. …”
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Engagement through content marketing in corporate blogs by Birkman, Henna

“…A content analysis was made on the corporate blogs of five different mobile operators. …”
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”Siksi, että se tuntuu helposti opettajastakin tylsältä” : communicative methods in English grammar teaching in Finland by Anttila, Suvi

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Pandas in action : analysis of China related advanced persistent threat actors’ tactics, techniques & procedures by Alaverronen, Sami, Pohjola, Jussi

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"No better, no worse - but definitely different" : the presentation of target cultures in two English textbook-series for Finnish secondary school children by Pohjanen, Päivi

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Life skills education : teachers' perceptions in primary school classrooms in Finland and Singapore by Tan, Sabrina

Subjects: “…qualitative content analysis…”
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Pronunciation exercises in two upper secondary school EFL course books by Hietala, Joona

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Prose fiction in the English classoom : perceptions of IB students by Teppo, Saara

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Etsi, tutki, vertaa, päättele : the development of critical thinking in EFL workbooks by McLean, Aino, Lahtikallio, Venla

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The influence of priming on perceived authenticity, credibility and emotions in sponsored content by Pirttimäki, Tuisku

“…To study the effects of priming, this study uses four different manipulation conditions to influence a vlog-viewing experience and therefore the responses of the viewers to the content. A theory-guided content analysis of 213 open responses was conducted to compare the differences of authenticity and credibility perceptions as well as emotions between the manipulation groups. …”
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Facebook content marketing for Finnish plant-based protein producers by Ivanova, Ekaterina

“…The content analysis of the collected Facebook posts helped to identify the main content types, goals and priorities of the posts published by the participating companies. …”
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The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

“…The rapid growth of digitalization of marketing communication methods and marketing processes has led marketers to transform their way of conveying messages to customers and the necessity of digital content has grown. This fundamental shift of reaching the target audience with the right message makes digital content marketing (DCM) a mainstream marketing process. …”
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“Girl, you’re still cancelled” : analysis of public ‘cancel culture’ apologies and responses by Minkkinen, Laura

Subjects: “…content analysis…”
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The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam by Nguyen, Chuong

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