"I'm having candy for dinner!": Characterization of Kimmy on Unbreakable Kimmy Schmidt Tekijä Nurmi, Sonja

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From a commodity to a queen : a transitivity analysis Tekijä Lampinen, Saara

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The drivers of employee brand endorsement in social media Tekijä Mäkiaho, Henna

“…On the other hand, the study supported the company to lead their employer brand communication themselves, and their employees to not only be active in social media but act as content creators to get their highly satisfied and loyal employees to act as brand advocates. …”
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Social media as a tool in investor relations Tekijä Hannola, Annika

“…Finally, employee related challenges included an attitude towards social media, not seeing social media as valuable and other employee characters such as age. …”
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Kirjailijat valkokankaalla Tekijä Kaipainen, Laura

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Social media influencers in Finland : brand fit and communication strategy roles Tekijä Huttula, Tia

“…The objectives of this study, therefore, are to discover how organisations ensure brand fit with the social media influencer (SMI) and identify the roles fulfilled by the SMI in an organisation. …”
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“Not everyone dies” : analysis of the horror and different characters in Reddit’s r/NoSleep subreddit Tekijä Riihimäki, Eetu

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“A girl like me” : The Representation of Fat Female Characters and Fatness in Three Comedy Films Tekijä Mauri, Salla

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Punching, kickin', drinkin' and talkin' shit : the four essentials of being a superheroine : representation of female characters in Marvel's Jessica Jones Tekijä Rautiainen, Iida

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Harry Potter and Discrimination : a critical discourse analysis of the wizarding society in the Harry Potter and the Deathly Hallows book Tekijä Hirvonen, Paula

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From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement Tekijä KHUAT, Hoàng

“…Virtual Influencers (VIs) are artificially-generated characters that are designed to behave like real social media influencers. …”
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"Enemmän se antaa kuin ottaa” : lapsen pesäpalloharrastus vanhemman sosiaalisena pääomana Tekijä Tuomola, Anna

“…The elements of social capital discussed in this study were social networks, social cohesion, reciprocity, trust, values and norms. …”
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Pohjois-Karjalan aikuisväestön liikunnan harrastaminen ja siihen vaikuttavat tekijät Tekijä Raatikainen, Heikki

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Future reform of Chinese elite sport management system : perspective of sport events Tekijä Jiang, Xiaotian

“…As a part of China elite sport management system, National Games is difficult to reform since the internal and external social resistance. The social participation has already become an important element in sport management system and its influence will spread in the future. …”
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Unraveling the reason of participation in crowdturfing campaigns using neutralization theory Tekijä Kauppila, Santtu

“…s additions of appeal to good character and victimisation, in particular, are too extreme or detached for digital disinformation contexts, failing to produce satisfactory results. …”
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“It’s not what you say, but how you say it” : frames in UN Women Finland Orange days campaign on Instagram Tekijä Marjanen, Tuija

“…The identified sub frames were morality, which directly gives a moral judgement or indicates morals indirectly; evidence sub frame includes the use of survey or statistical data; and society, which discusses the parties or issues influencing the society. …”
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Järjestäytyminen ja yhteiskunnan muutos : järjestötoiminnan alkuvaiheet ja laajentuminen suomenkielisellä Etelä-Pohjanmaalla vuoteen 1908 Tekijä Latikka, Olavi

“…In the last decades of the period of autonomy (1809-1917), the great social turning point occurred in Finland as a side effect of industrialization. …”
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Interactional strategies : a case study for immigrant nursing students in a vocational degree for practical nurses Tekijä Kortelainen, Laura

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Kavereiden tuen yhteys lasten ja nuorten liikunta-aktiivisuuteen ja seuraharrastamiseen Tekijä Linkoheimo, Jaakko, Prami, Joonas

“…Further research should find out how representatives of various sports socialize children to sports and whether there is a difference between team sports and individual sports representatives in this respect. …”
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‘My identity as a foreigner in Jyväskylä’, shared by seven immigrant women. Tekijä Solidaki, Ilektra

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