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    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media Tekijä Pasanen, Merikke

    Julkaistu 2023
    “…The primary scope and aim of this thesis is to provide an overview of how customers and other external stakeholders perceive brand related and user-generated content on social media affecting their brand engagement and trust. …”
    Hae kokoteksti Hae kokoteksti
    Pro gradu
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