Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

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Brändipääoman ilmentyminen työntekijävaikuttajien videoissa TikTok-alustalla by Väätänen, Frida

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Suomalaisten yksityissijoittajien sijoituskäyttäytymiseen vaikuttavat tekijät kohonneiden korkotasojen aikakautena by Pylväläinen, Ernesto

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Customer journey in an industrial B2B services context by Suomalainen, Salla

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The Formation of Parasocial Relationships Via Video Content in a Brand Community by Saari, Anni

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Finnish anti-money laundering regulation effectiveness and impact assessment by Corander, Beatrice

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Dissipating Green Bond Premium by Simola, Jesper

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ISA 701 -standardin mukaisten tilintarkastuksen kannalta keskeisten seikkojen lukumäärään vaikuttavat tekijät Helsingin pörssissä listatuissa yhtiöissä by Oikarinen, Liina

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Masennuksesta johtuvan ennenaikaisen eläköitymisen kustannukset Suomessa by Siltala, Vaula

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“The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency by Pellinen, Heta Helmiina

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Women constructing careers and identities in masculine arenas by Tiihonen, Donna

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Employee CSR (Dis)Engagement: A Young Blue-Collar Perspective by Alasentie, Rasmus

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Role of artificial intelligence in promotional campaigns by Kivistö, Arttu

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Voluntary Carbon Markets: A Review on Efficacy, Challenges and Impacts on Corporate Emissions Reductions Targets by Manner, Ida

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Key factors of venture capital investments in Europe by Leppälä, Eeli

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Korkeakoulualan yhteys ansioihin Suomessa by Kangas, Aapo

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Kestävyysraportoinnin varmennuksen merkitys raportoinnin luotettavuuteen tilintarkastajien näkökulmasta by Kapanen, Aino

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The reduction of organisation's biodiversity footprint with sustainability criteria – A case study in public procurement by Tuunanen, Silja

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The effects of conventional and unconventional monetary policies on the Euro area housing market by Zhang, Patric

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