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  1. 23481
    Looking for strong leaders? – How uncertainty affects leadership preferences

    Looking for strong leaders? – How uncertainty affects leadership preferences by Malassu, Kaisa

    Published 2024
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    Master's thesis
  2. 23482
    Perceptions of Environmentally Sustainable Fashion by Finnish 25–45-year-old Consumers

    Perceptions of Environmentally Sustainable Fashion by Finnish 25–45-year-old Consumers by Oittinen, Tutta Anette

    Published 2024
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    Master's thesis
  3. 23483
    Johtajuuskuvan muodostuminen mediassa - presidenttiehdokkaan arkkityyppi

    Johtajuuskuvan muodostuminen mediassa - presidenttiehdokkaan arkkityyppi by Sirviö, Suvi

    Published 2025
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    Master's thesis
  4. 23484
    Monikanavainen myyntistrategia yritysmyynnissä

    Monikanavainen myyntistrategia yritysmyynnissä by Tiitola, Juuso

    Published 2024
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    Master's thesis
  5. 23485
    From Hesitation to Action: Communicating to Overcome Barriers and Motivate Vegetarian Choices at Semma

    From Hesitation to Action: Communicating to Overcome Barriers and Motivate Vegetarian Choices at Semma by Mustonen, Sanni

    Published 2024
    “…Tämä pro gradu -tutkielma tarkastelee kuluttajien kasvissyöntiin liittyvien myönteisten asenteiden ja todellisten ruokavalintojen välistä yhteyttä Jyväskylän yliopiston Semma-kampusravintoloissa. …”
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    Master's thesis
  6. 23486
    Stakeholders' sustainability reporting perceptions - An example from wood processing industry

    Stakeholders' sustainability reporting perceptions - An example from wood processing industry by Björk, Laura

    Published 2024
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    Master's thesis
  7. 23487
    Exploring self-management in Finnish small and medium sized growth companies

    Exploring self-management in Finnish small and medium sized growth companies by Saarinen, Riina

    Published 2024
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    Master's thesis
  8. 23488
    Gender inclusivity in Finnish football social media: Investigating Finnish Football Association's Instagram

    Gender inclusivity in Finnish football social media: Investigating Finnish Football Association's Instagram by Rantamaa, Emma

    Published 2025
    “…Liikuntatieteellinen tiedekunta, Jyväskylän yliopisto, vastuullisen johtamisen ja urheiluliiketoiminnan pro gradu -tutkielma, 76 s, 1 liite. …”
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    Master's thesis
  9. 23489
    Nuorten kuluttajien asenteet TikTok-vaikuttajaa kohtaan

    Nuorten kuluttajien asenteet TikTok-vaikuttajaa kohtaan by Laitinen, Sanni

    Published 2024
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    Master's thesis
  10. 23490
    TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok

    TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok by Fuentes, Laura Maria

    Published 2024
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    Master's thesis
  11. 23491
    Linking performance metrics to financial performance from perspective of agency theory

    Linking performance metrics to financial performance from perspective of agency theory by Pirskanen, Laura Annika

    Published 2024
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    Master's thesis
  12. 23492
    Monikulttuurisen henkilöstön rekrytointi henkilöstöammattilaisten näkökulmasta

    Monikulttuurisen henkilöstön rekrytointi henkilöstöammattilaisten näkökulmasta by Lanning, Sara Ida Aurora

    Published 2024
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    Master's thesis
  13. 23493
    Omnichannel marketing in the retailing landscape

    Omnichannel marketing in the retailing landscape by Hänninen, Sarah

    Published 2024
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    Master's thesis
  14. 23494
    Käyttöpääoman tehostaminen liiketoimintaprosessien kehittämisellä

    Käyttöpääoman tehostaminen liiketoimintaprosessien kehittämisellä by Rajamäki, Minna

    Published 2024
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    Master's thesis
  15. 23495
    Challenges in collecting and using web data in the banking sector

    Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

    Published 2024
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    Master's thesis
  16. 23496
    Exploring the role of generative artificial intelligence in digital content marketing

    Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

    Published 2024
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    Master's thesis
  17. 23497
    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs

    From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

    Published 2024
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    Master's thesis
  18. 23498
    Brändipääoman ilmentyminen työntekijävaikuttajien videoissa TikTok-alustalla

    Brändipääoman ilmentyminen työntekijävaikuttajien videoissa TikTok-alustalla by Väätänen, Frida

    Published 2024
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    Master's thesis
  19. 23499
    Suomalaisten yksityissijoittajien sijoituskäyttäytymiseen vaikuttavat tekijät kohonneiden korkotasojen aikakautena

    Suomalaisten yksityissijoittajien sijoituskäyttäytymiseen vaikuttavat tekijät kohonneiden korkotasojen aikakautena by Pylväläinen, Ernesto

    Published 2024
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    Master's thesis
  20. 23500
    Customer journey in an industrial B2B services context

    Customer journey in an industrial B2B services context by Suomalainen, Salla

    Published 2024
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    Master's thesis
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