Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market by Hurley, William

“…Branding and marketing encompass some of the core elements of intercultural communication. Brands are derived from the existing cultural capital and the interaction that brands have with consumers in the marketing and consumption process involves an exchange of meaning and messages and therefore constitutes a form of communication in itself. …”
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How Nordic airlines maintain and defend their legitimacy through corporate purpose by Kemiläinen, Saara

“…In this study, attention is drawn to the purpose communicated by airlines and its basis for legitimacy. …”
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Intercultural competence as a succes factor of virtual multicultural teams : a case study on the team effectiveness of global HR teams by Zimmermann, Kristin

“…Intercultural competence forms the internal team processes, such as communication, conflict management, cohesion, clarity of roles and goals. …”
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Discursive identity battle and the reformation of organisational identity in an M&A process by Kastarinen, Arja, Vesanen, Elisa

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Images of the other in Finnish primary school geography books by Tikkanen, Niina

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Case study of verbal defense strategies of leaders in crisis : Kumi Naidoo in an interview by Suoranta, Piia

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Digital transformation, innovation and economic performance : a comparative study of Finland and India by Chitnis, Aditi

“…Transformations in the information and communication technologies has had a profound effect on innovation and in turn the economic growth within countries. …”
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Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

“…Conclusively, the findings indicate conscientious corporate brands can utilize B2B influencer marketing practices effectively if the internal commitment and communication is ensured. Furthermore, different types of influencers were identified, and the significance of values-congruency and communication integrity and transparency were discovered, highlighting the importance of suitable influencer selection. …”
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Digital media in blended coaching : interaction and distance presence in adult education by Pihlajamäki, Timo

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Usability and acceptability of a fall monitoring system by Gonzalez Vega, Narciso

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Are we solving the right challenges? : evaluating the roles and responsibilities of public governance in emerging talent hub ecosystems : case study: City of Jyväskylä by Ranta, Iiris

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Then and now : language, ethnolinguistic vitality, and the Finns of Lake Worth and Lantana, Florida by Ontermaa, Marie

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The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm by Presley, Matthew

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The unspoken pressure of tradition : East Asian classical musicians in western classical music by Leppänen, Jenni Johanna

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"Juttua on korjattu" : verkkojournalismin oikaisukäytännöt päivityksen tarpeessa by Mäntymaa, Eero

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Aftermarket strategy and business networks : case study of a hydraulic motor firm by Rosal, Janaleh

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TARA+AD: Threat Analysis and Risk Assessment for Automated Driving : cybersecurity of road vehicles by Loskin, Ilona

“…A joint global working group prepared a new, international standard to cover the cybersecurity engineering in the automotive industry. …”
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A technological approach towards integrated solid waste management in developing countries by Lozano Garcia, Ana Maria

“…This tool can be used either as a planning tool, communication tool or as a simple source of inspiration to contemplate the most suitable technological options and what they have to offer. …”
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Translanguaging in a multilingual task : university students' strategies and motivations by Brauer, Hanna

“…A situated view of communication and the notion of flexible combining of linguistic resources have in recent years become more central to the study of multilingualism. …”
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The type and the frequency of output-based activities in Finnish upper secondary school EFL textbooks : an overview of modern textbooks by Renvall, Lauri

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