“From now and again he would fall behind in one of the languages...”: parents' views on their Finnish-English bilingual children's use of languages by Haustola, Milla

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Idols and peeves : positive and negative rolemodels for Finnish youngsters learning English by Pekkarinen, Beate

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Family business branding : communicating a family-based brand identity by Elbanna, Karim, Hakala, Henna-Leena

“…The findings of this study suggest that a family-based brand identity can be effectively communicated through oral discussion, and by creating a family-like atmosphere at the workplace. …”
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Integrating into Finnish Society Through Professional Football : Issues and Experiences by Virtanen, Tommi

“…Professional teams are multicultural environments, and the English language has become the main way of communication in the four Veikkausliiga teams. Migration and integration into a new environment can be challenging, so support groups are valuable to the player. …”
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Strategic Influencer Selection Practices of Organizations in Vietnam by Nguyen, Phuong

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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. by Tolonen Torralbo, Marta

“…To build advertising scenarios where the target audience feels represented, and the essence of the perfume is communicated, advertisers include signs and symbols, archetypal characters and allude to ancient myths in their narrative communication. …”
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The concept of culture in the context of psychotherapy by Cvetkovic, Anica

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How does learning English help Finnish children with autism spectrum disorder by Salmelainen, Siiri

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Born in the same country, speaking different languages : Language ideologies at a multilingual workplace in Tallinn by Saari, Annika

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“The Finnish accent is natural, anything else would be pretending” : Finnish EFL speakers’ accents as stylistic choices by Kovanen, Matti

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The influence of priming on perceived authenticity, credibility and emotions in sponsored content by Pirttimäki, Tuisku

“…The results of this study offer practical viewpoints to communication and marketing professionals especially for managing collaborations with new-media influencers. …”
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Yhteiskunnallisen vaikuttajaviestinnän kriittiset elementit : case study: opiskelija- ja nuorisojärjestöjen eläkeuudistuslobbaus by Väkeväinen, Riitta

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Death Representations of Animal Characters in Children's Literature by Huovinen, Aino

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The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands by Wesseling, Dorien

“…The translation of the brand, the ideal target group and strategies to portray the Netherlands are all in development to create their ideal representation of the Netherlands. …”
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Adapting to a Finnish workplace : case : occupational immigration of Chinese metal workers. by Korkalainen, Maija

“…According to the study there were many communication differences observed between the Finns and Chinese. …”
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Free E-Collaboration Tools as a Support for Leading Virtual Teams by Vuorenmaa, Antti

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Humanitarian issues on Facebook by Sydänmaanlakka, Veera

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Suitability of the computer-assisted reading intervention Ekapeli Maahanmuutaja for preschool students with autism spectrum disorders : single-subject experimental piloting study by Kucharová, Petra

“…The results of the study provided additional insights to the already existing information about the usage and effectiveness of the Ekapeli intervention in various groups of children, as well as underlined which used methods are potentially suitable for future research in this area. …”
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Incorporation of life cycle information into company operations by Koski, Ines

“…The development of internal communication was found to benefit life cycle information incorporation. …”
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Utilizing content analysis in teaching materials for children with autism spectrum disorder by Malay, Tara

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