”Mun mielestä tää ei oo ollu kauheen toimiva systeemi” : Suomalaisten urheiluorganisaatioiden edustajien näkemyksiä Suomen online-rahapelijärjestelmän muutoksesta ja rahapeliyhtiöi... by Jacklin, Eetu

“…In the current monopoly system, only Veikkaus has had the right to market and sponsor Finnish sports, but with the licensing system, foreign gambling companies would be allowed to market their products and sponsor Finnish sports. …”
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“The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency by Pellinen, Heta Helmiina

“…The research was conducted as a single-case study, interviewing supervisors and employees in marketing specialist roles at a Finnish marketing agency. The results revealed that the challenging brand situation within the case company has hindered the implementation of internal branding. …”
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Promotional sweepstakes' potential to engage customers on Facebook by Räty, Jessica

“…This study found out that the interviewed social media managers viewed engagement as a step-by-step process and that the social media managers’ ultimate goal was to open a two-way communication by gaining a company Facebook page like from a sweep-stakes’ participant. …”
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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

“…This study is conducted as a case study while the researcher was working in the case organ- ization, which is a Finnish B2B organization in industrial manufacturing field. …”
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