The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company by Hämäläinen, Roosa

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10 Finnish business actors' perceptions of their Chinese business partners and key personnel by Fay, Lisa Kaarina

“…Their testimonies will be examined and the different resources and communication competencies Finnish business actors actively mobilize when interacting or adjusting to these multicultural encounters, will be addressed. …”
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Evaluation of business model tool benefits in the management of digitalization in small companies by Anttonen, Mikko

“…Business model is a simplification of the how the company works, and the business model tool supports analysis, communication, and planning which are all required for managing the company strategically. …”
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Framing 5G : how 5G issue is framed by stakeholders in the Finnish media by Seppälä, Aino

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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

“…In addition, applications can serve as cost-effective communication tools for companies. This study delves into the implementation of mobile applications in the context of event environments, and it was carried out as a commission for the Finnish Housing Fair. …”
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Intercultural management competence in Finnish multicultural working life : case Aamujakelu Oy by Metsä-Ketelä, Johanna

“…The aim of the thesis is to determine what kind of intercultural management competence the supervisors of the case company need in their daily work. The case organisation is the Finnish newspaper delivery company Aamujakelu Oy. …”
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A qualitative study of male and female perceptions in differences in the working and domestic sphere : a comparison of the French and Finnish cultures by Galy-Badenas, Flora

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"Kyl me ollaan enkulla pärjätty" : Understanding the importance of corporate language policies – the context of a local Finnish company with a strategy to become international by l... by Nieminen, Jasu

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Facebook content marketing for Finnish plant-based protein producers by Ivanova, Ekaterina

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Signaling sustainability : a study of environmental communication in the building sector by Ahmed, Aya

“…The study collects primary data from 13 expert interviews in two phases: Phase 1: Four expert interviews of communication decision-makers in a Finnish building material supplier (case organization). …”
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Trust and team identification at multicultural workplaces : perceptions of Finnish HR professionals by Parttimaa, Eini

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Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy by Rapola, Juha

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Organisational Identity Audit : Aligning Vision, Culture and Image of a Finnish Digi-tal Innovation Hub by Huovinen, Anna

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The use of communication accommodation strategies in a work group : a case study of four meetings by Fisk, Mika, Vaarala, Sanna

“…This case study was conducted in cooperation with a small Finnish company in 2012 that operated on international markets and employed a culturally diverse staff. …”
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This is just the beginning : an interview study about Finnish food sector's material efficiency commitment by Tanskanen, Essi

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Social media as a tool in investor relations by Hannola, Annika

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Family business branding : communicating a family-based brand identity by Elbanna, Karim, Hakala, Henna-Leena

“…By applying qualitative research methods, this study aims to determine how small to medium-sized Finnish family-owned businesses promote the familial component of their business in their branding strategies, why they do so, and how communicating a family-based brand is seen by the company communicating it and its stakeholders. …”
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Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

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Visual social media engagement : Nordic brands on Instagram by Virnes, Ella

“…As the relevance of visual social media is growing for communication professionals, it is important to include a visual approach to communication planning and understand the evolving use of social media. …”
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Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

“…The Switch is also a great example for other young Finnish companies who need to be encouraged to think big and pay attention to marketing and communication as a strategic asset. …”
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