“The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency Tekijä Pellinen, Heta Helmiina

Hae kokoteksti Hae kokoteksti

Negative Consumption Behavior in the Era of Social Media Tekijä Heikkilä, Annika Sofia

Hae kokoteksti Hae kokoteksti

E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business Tekijä Ylinen, Sari

“…The goal of this research is to increase the understanding of benefits of e-commerce analyt- ics in industrial B2B sales and marketing, as well as to gain comprehensive picture of the impediments of using the system. …”
Hae kokoteksti Hae kokoteksti

Sales and marketing tools for developing employee and customer experience Tekijä Sainio, Jesse

“…Sales and marketing tools, such as CRM systems can be used for this purpose and they provide vast amount of opportunities for companies to gather customer data, utilize it and provide better customer service experience based on the data that has been entered into the system. …”
Hae kokoteksti Hae kokoteksti

Applying sustainable supply chain management practices in mitigating scope 3 greenhouse gas emissions in UPM’s value chain : a case study Tekijä Piila, Noora

“…All findings are synthesised into a comprehensive process chart of mitigating scope 3 emissions from purchased goods and services and upstream transportation and distribution in UPM’s supply chains. …”
Hae kokoteksti Hae kokoteksti

“One does not always think that it`s always present” : a case study of employee involvement in CSR Tekijä Kuvaja, Eveliina

Hae kokoteksti Hae kokoteksti

Pathways to net zero : A comparative study of climate goals and strategies of a prominent Finnish companies Tekijä Kalburgi, Ravikumar

Hae kokoteksti Hae kokoteksti

The state of sustainability professionals in Finland Tekijä Kuokkanen, Angelina

Hae kokoteksti Hae kokoteksti

Towards data-driven marketing organization Tekijä Rasi, Juha

Hae kokoteksti Hae kokoteksti

Sustainable packaging : a consumer's perspective Tekijä Kararia, Sakshi

Hae kokoteksti Hae kokoteksti

Environmental impacts of a local circular economy business model : a carbon and water footprint analysis for smartphone refurbishment Tekijä Zumegen, Anna

Hae kokoteksti Hae kokoteksti

CSR reporting in aviation : substantive actions or greenwashing? : case Lufthansa & Finnair Tekijä Mäkinen, Merlin

Hae kokoteksti Hae kokoteksti

The relationship between entrepreneurial behaviour and effectuation : the case of Japanese restaurants in Finland Tekijä Yoshikawa, Daiki

Hae kokoteksti Hae kokoteksti

Organizational culture in Finnish startups and growth companies : a leadership perspective Tekijä Mäkiö, Sanna

Hae kokoteksti Hae kokoteksti

Growth marketing concept : case study on Finnish companies Tekijä Orzheshkovskaya, Daria

Hae kokoteksti Hae kokoteksti

Identity and internal branding : from internal brand management to brand citizenship behavior - a case study Tekijä Peltola, Julia

Hae kokoteksti Hae kokoteksti

Case study : employee attitudes towards corporate sustainability and expectations of environmental responsibility report's impact in an IT company Tekijä Korhonen, Ella

Hae kokoteksti Hae kokoteksti

The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm Tekijä Presley, Matthew

Hae kokoteksti Hae kokoteksti

Sustainability and sustainability communication of pharma industry companies located in Finland Tekijä Sirkko, Hannamari

Hae kokoteksti Hae kokoteksti

Driving profitable growth in small and medium-sized enterprises : exploring the role of strategic decision-making Tekijä Jokinen, Juuso

Hae kokoteksti Hae kokoteksti