Perceptions of Environmentally Sustainable Fashion by Finnish 25–45-year-old Consumers Tekijä Oittinen, Tutta Anette

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Sustainability strategy implementation and employee adoption: Case study of a global home furnishing retail chain Tekijä Annila, Johanna Vilhelmiina

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Strategic Influencer Selection Practices of Organizations in Vietnam Tekijä Nguyen, Phuong

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Stakeholders' sustainability reporting perceptions - An example from wood processing industry Tekijä Björk, Laura

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Leveraging Corporate Social Responsibility (CSR) to Address Eco-Anxiety Tekijä Marczinka, László

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Consumer experiences with personalized marketing and communication in e-commerce Tekijä Jokinen, Laura

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Strategic asset or mandatory burden: The SME perspective on environmental sustainability actions Tekijä Aaltio, Emma

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The impact of university of applied sciences teaching on the sustainability transition – case study on teachers’ abilities in sustainable development Tekijä Rummukainen, Maija

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"There is no business on a dead planet” - How and why Finnish food companies engage in biodiversity management and reporting? Tekijä Lehtovaara, Katri

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The Choice of Financing Instrument in Game Companies: With Study on Finnish Start-ups Tekijä Riippi, Juulia

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EU CSRD climate regulation: A study on sustainability reporting preparedness of banks in Finland Tekijä Lakio, Katri

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Voluntary Carbon Markets: A Review on Efficacy, Challenges and Impacts on Corporate Emissions Reductions Targets Tekijä Manner, Ida

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The computer knows best: AI-powered personalization in marketing through the lens of data privacy Tekijä Westrén-Doll, Niklas

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“The Shoemaker’s Children Always Go Barefoot” – Case Study on Internal Branding within a Marketing Agency Tekijä Pellinen, Heta Helmiina

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Negative Consumption Behavior in the Era of Social Media Tekijä Heikkilä, Annika Sofia

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The essence of software startup : an empirical study on the application of essence framework Tekijä Ravaska, Ville

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Sosiaalisen median markkinointi- ja viestintäratkaisujen omaksuminen pk-yrityksessä : yrityspäättäjän näkökulma Tekijä Karjula, Johannes

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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business Tekijä Ylinen, Sari

“…The goal of this research is to increase the understanding of benefits of e-commerce analyt- ics in industrial B2B sales and marketing, as well as to gain comprehensive picture of the impediments of using the system. …”
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Sales and marketing tools for developing employee and customer experience Tekijä Sainio, Jesse

“…Sales and marketing tools, such as CRM systems can be used for this purpose and they provide vast amount of opportunities for companies to gather customer data, utilize it and provide better customer service experience based on the data that has been entered into the system. …”
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Applying sustainable supply chain management practices in mitigating scope 3 greenhouse gas emissions in UPM’s value chain : a case study Tekijä Piila, Noora

“…All findings are synthesised into a comprehensive process chart of mitigating scope 3 emissions from purchased goods and services and upstream transportation and distribution in UPM’s supply chains. …”
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