Value creation through digital value-based selling activities Tekijä Tiainen, Petra

“…The results show that digitalization is likely to positively impact on customer’s value creation, when its role is supportive, optional or a channel to the interaction between humans. The usage of digital technologies supported customer’s value creation especially in gaining an initial customer understanding and in value communication. …”
Hae kokoteksti Hae kokoteksti

Asiakasarvon muodostuminen digitaalisessa transformaatiossa : asiakkaiden kokemuksia palveluiden digitalisoinnista Tekijä Schüler, Milka

“…In these cases, the service provider participated in the value co-creation by making the failed customer experience successful by communicating to the customer clearly. The results also show that consumers’ desires for personalization of digital services and the wish for personalized service in digital channels is a wanted element with the increasing amount of automated functions. …”
Hae kokoteksti Hae kokoteksti

The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam Tekijä Nguyen, Chuong

“…Fourthly, digital channels would be a potential media platform for more progressive messages. …”
Hae kokoteksti Hae kokoteksti

Suomalaisen urheiludiplomatian "pelikirja"? Sisällönanalyysi urheiludiplomatian strategioista viestinnässä ja asiakirjoissa Tekijä Hammar, Hanna

“…Elite sports is seen as a platform to build communication and diplomatic relations between nations. …”
Hae kokoteksti Hae kokoteksti

Understanding cell culture customers : online, information-seeking, and buying behaviour of cell culture researchers Tekijä Uusitalo, Eveliina

“…Firstly, the role of the internet and its online platforms and channels could be divided into direct communication, sharing information, entertainment, and information seeking and receiving. …”
Hae kokoteksti Hae kokoteksti

Sosioekonomisten elintapaerojen vähentäminen terveyden edistämisen hankeohjelmissa : hallituksen kärkihankeohjelmien vastuuhenkilöiden käsityksiä vähentämistoimista Tekijä Lahti, Anna

“…Participation of various parties, relevant communication channel and personal approach were seen as means to reach the people with lower socioeconomic status to participate in activities. …”
Hae kokoteksti Hae kokoteksti

Instagram and Facebook brand community benefits consumers receive and value before and during the COVID-19 pandemic : case CrossFit Tekijä Vuorenlinna, Tia

“…The study presents concrete actions on how to offer each of these benefits regarding, which channels to use, what content to post, and what actions to take. …”
Hae kokoteksti Hae kokoteksti

”Osaako joku sanoa...?” : nuorten aikuisten vertaiskeskustelut raskauden ja seksitautien ehkäisystä sosiaalisessa mediassa Tekijä Reinikainen, Jonna

“…At the same time the development of communicational technologies has opened new ways for peer conversations and for seeking information about health subjects. …”
Hae kokoteksti Hae kokoteksti

Ikääntyneiden henkilöiden kognitiivisen toimintakyvyn yhteys itsearvioituun ICT-osaamiseen Tekijä Latikka, Irma

“…There are continuously more digital devices in our homes and communication with other people and public services takes place through electronic channels. …”
Hae kokoteksti Hae kokoteksti