The Impact of Human Faces on Social Media Engagement: A Comparative Study of Premium and Economy Automobile Brands Across Multiple Platforms Tekijä Merta, Franz

“…Social media is a central channel for automobile communication, and it has profoundly changed how brands interact with their audiences. …”
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Challenges in collecting and using web data in the banking sector Tekijä Silonsaari, Emmi

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Upper secondary school students' perceptions of using mobile phone applications in the formal assessment of speaking skills Tekijä Jääskeläinen, Katja

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Path to podcasting : a material package for a podcasting module in upper secondary school Tekijä Kuitunen, Minttumaari

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Family business branding : communicating a family-based brand identity Tekijä Elbanna, Karim, Hakala, Henna-Leena

“…The findings of this study suggest that a family-based brand identity can be effectively communicated through oral discussion, and by creating a family-like atmosphere at the workplace. …”
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Organisaation nimissä tehtyjen tietojenkalasteluiden merkitys kohdeorganisaation brändille Tekijä Malmelin, Samu

“…Phishing can also put the target organization's own communication in a more vulnerable position, which highlights the increased mistrust of communication through personal channels. …”
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“The Finnish accent is natural, anything else would be pretending” : Finnish EFL speakers’ accents as stylistic choices Tekijä Kovanen, Matti

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Industrial branding using digital media : case: The Switch Tekijä Lipiäinen, Heini

“…The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. …”
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Intercultural competence in education export : a case study of Finnish teacher training programme for Chinese teachers Tekijä Cao, Jian

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Enforcing corporate citizenship through social media : the role of shares, clicks, and likes in sustainability communications Tekijä Poutanen, Jenni

“…This research presents how individual social media users perceive social media as a part of sustainability communications and examines whether these individuals consider organizational legitimacy and brand image being enforced through social media communications. …”
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Sponsored content credibility : an integrative analysis Tekijä Lehto, Markus

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Navigating the competing narratives in social media : a study of Chinese transnationals’ cultural identity work in Finland Tekijä Li, Ruixing

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Credibility of online comments in the HPV vaccination discussion in Finnish online forums Tekijä Tuhkala, Veera

“…Internet and various online channels and forums have enabled real-time online commentary for almost everyone and audiences and content consumers can be also content producers. …”
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Going rogue : alt-accounts as a way to express organizational dissent Tekijä Vuori, Iiro

“…Organizational dissent and whistleblowing as a way to express it have been researched in the field of organizational communications for decades. However, the development of social media has provided a new channel for dissent to become public: alternative Twitter accounts of an organization. …”
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Feuer Frei! : The Multimodal Construction of Rammstein's Brand Tekijä Keisala, Emmi

“…The data was collected from Rammtein’s own official Youtube channel “Rammstein Official”. This study showed that, in addition to music, Rammstein relies heavily on visual modes of communication, with particular reference to detail. …”
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Media relations after the introduction of social media Tekijä Mesila, Helin

“…However, the functions of media relations and social media clearly differ from each other – while media relations are used by organizations to enhance reputation and to reach broad audiences, social media are used mainly as a channel for two-directional communication, discussion cultivation and monitoring. …”
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CSR for financial stakeholders : frame analysis of sustainability reports Tekijä Olkoniemi, Antti-Matti

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University students' perceptions of campus sustainability in Finland Tekijä Sotto, Rehna

“…This may help administrators in the improvement of sustainability communication channels and in the promotion of their sustainability actions at the university. …”
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Perceptions of content marketing : case study on Finnish companies Tekijä Hänninen, Heli

“…Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. …”
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Crisis management in social media : maintaining the organizational image Tekijä Vistbacka, Sonja

“…The field of crisis communication has faced major changes since the expansion of internet and social media platforms. …”
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