The blog as a communication tool : an analysis of Finnish museums' blogs Tekijä Rinne, Silvia

“…Most of the blogs though, are permanent and updated on a regular basis. Besides being communication channels, museum blogs offer a personal voice to the institution bringing it closer to the audiences. …”
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Upper secondary school students as speakers of English and Swedish : Speaking outside the school and language self Tekijä Fagerlund, Tarja

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Social media influencers in Finland : brand fit and communication strategy roles Tekijä Huttula, Tia

“…Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools to communicate efficiently with their target audiences. …”
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Pronunciation teaching in a Finnish secondary school : a case study Tekijä Rajamäki, Antti

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Crisis communication and organizational learning in Finnish public sector organizations during Covid-19 Tekijä Pihamaa, Maria

“…The results show that organizations increased their focus on making their communication understandable and adapted their communication channels. …”
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Communication between a sports organization and its brand community : an action research study Tekijä Tyynelä, Tero

“…The purpose of this thesis was to inspect if marketing communication conveyed in the social media channels of a sports organization can significantly change the perceptions the followers outside of the brand community have regarding the organization. …”
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Cringe-functions : a corpus approach to how 'cringe' is used in media and Discord-channels Tekijä Tiainen, Anton

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9th grade English books’ contribution to creating and encouraging interaction in the classroom Tekijä Piispanen, Roosa

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Analyse des exercices de production orale dans deux manuels de la série Escalier Tekijä Hoikkaniemi, Vilma

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State of Affairs and Strategic Communications of Music Therapy : A Finnish Perspective Tekijä Takamäki, Anne

“…In addition to the state of affairs and challenges, it has been defined that the main focus of strategic communications should link to national external communications. …”
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English speaking skills in Finnish upper secondary school : students' self-assessment vs. the objectives of the curriculum Tekijä Keränen, Iiro

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CSR communications of real estate investment management companies Tekijä Hagan, Fanny

“…The previous literature has focused on CSR communication and stakeholder interaction, especially in online communication channels and documents. …”
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/tu pi:/ or not /tu pi:/ : teachers’ attitudes and approaches to teaching English pronunciation in Finnish upper secondary schools Tekijä Rossi, Eelis

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Spoken foreign language anxiety during English lessons among junior high school students Tekijä Härmälä, Jesse

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Les points de vue de professeurs de langues étrangères sur l’enseignement et l’évaluation des compétences orales au lycée Tekijä Hoikkaniemi, Vilma

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Students’ spoken English comfortability in Finnish university classrooms Tekijä Rundgren, Nico

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Finnish 9th graders’ views on English pronunciation and Rally English Tekijä Suutari, Sini

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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden Tekijä Nguyen, Pham Thuy Trang

“…However, it proved LinkedIn as the preferred channel to push green digital content, with the primary focus on products, innovation, and technology. …”
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Exploring the role of generative artificial intelligence in digital content marketing Tekijä Kauppinen, Risto Tapio

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TikTok, Music, and User-Generated Content: A Qualitative Study on Finnish Hip Hop Content on TikTok Tekijä Fuentes, Laura Maria

“…Not only is the social media platform now a major channel for music discovery as well as a powerful music marketing tool, but the app now affects almost every aspect of the industry from physical sales all the way to how artists and fans interact with each other. …”
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