The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies Tekijä Järvinen, Joel

“…This study investigates how B2B industrial companies measure the impacts of marketing communications actions in the digital age. …”
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Formation of relationship commitment in B2B software industry Tekijä Hakkarainen, Joonas

“…The aim is to explore, what kinds of meanings customers point on commitment in software industry after the relationship has begun, and what kind of role trust and communication have as antecedents of commitment. Existing theory from commitment, trust, communication, and the birth of B2B relationship (e.g. …”
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Vesiosaamiskeskuksen B2B-yhteisbrändi yhteisarvon tuottamisen tukena Tekijä Sorko, Anna

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B2B-asiakassuhde vuorovaikutussuhteena : asiakkaiden käsityksiä asiakassuhteen kehittymisestä Tekijä Nyyssönen, Anni

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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden Tekijä Nguyen, Pham Thuy Trang

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B2B organizations cultivating relationships in social media Tekijä Nousiainen, Sini

Aiheet: “…B2B…”
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Conscientious corporate branding via B2B influencer marketing Tekijä Jokilehto, Mirva

“…Conclusively, the findings indicate conscientious corporate brands can utilize B2B influencer marketing practices effectively if the internal commitment and communication is ensured. …”
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"Aina on varmaan parannettavaa" : asiakasodotusten tunnistaminen ja luokittelu B2B-asiakassuhteessa Tekijä Paajoki, Emmi

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Customer experience in B2B Saas business Tekijä Bene, Mónika

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Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship Tekijä Mattinen, Jenni

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The effects of power asymmetry in B2B relationships in automotive industry Tekijä Pehkonen, Elina

“…The subject of this study is to examine how power asymmetry will affect B2B relationships in automotive industry supply chains. …”
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Ostajapersoonien ja personoidun sisällöntuotannon hyödyntäminen digitaalisessa sisällöntuotannossa B2B-sektorilla Tekijä Eloranta, Eetu

“…Modern companies operating in the B2B-sector no longer aim to reach the widest possible target group in terms of communication, but often try to understand the motives and problems of business buyers during the purchase process and aim to produce more personalized content in accordance with the buyer's needs. …”
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Creating data-driven culture in a Finnish B2B software company's marketing department Tekijä Nummela, Pinja

“…The research is conducted for the Finnish B2B software company where the researcher worked meanwhile. …”
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Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab Tekijä Kauppinen, Anna

“…Lisäksi tutkimuksessa haluttiin selvittää, vaikuttavatko kulttuurilliset tekijät asiakkaan kokemaan arvoon B2B-markkinoilla. Tutkimus suoritettiin kvantitatiivisena kyselytutkimuksena suomalaisen B2B elektroniikkateollisuuden yrityksen Beamex Oy Ab:n asiakkaille. …”
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How does a licensing business manage its brand through third party B2B relationships Tekijä Kivimaa, Onni

“…As a business type it requires understanding of both B2B and B2C markets as it consists of both B2B relationships and relationships with the consumers. …”
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Emotions in English oral communication : students' experiences Tekijä Salstola, Saara

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E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business Tekijä Ylinen, Sari

“…All in all, we can conclude that this study extends the existing research on e-commerce analytics and its use in B2B sales and marketing. The empirical data mirrors strongly the theoretical frameowork; the main bene- fits of e-commerce analytics for B2B sales and marketing especially from sales growth per- spective is related to segmentation, communication quality, trust, commitment and product performance. …”
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Business-to-business innovaatiotuotteen lanseerausviestintä : case: NaturVention Oy Tekijä Larvus, Eero

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