Social media as a tool in investor relations by Hannola, Annika

“…If retail investors were seen as a target audience, social media content was comprehensible. Those companies that did not specify a target group, mostly considered social media just as a platform among the others to share information that was also available elsewhere such as on their websites. …”
Get full text Get full text

Pelaajan sitoutuminen MMORPG-peleissä by Luukkainen, Miika

Get full text Get full text

Cultural heritage in social media : Museum of Photography by Rinne, Silvia

“…Moreover, a questionnaire is also sent to readers of Museum of Photography asking for their opinions on the blog and its content and offering additional information about its public. …”
Get full text Get full text

Digitaalisen markkinoinnin merkitys B2B-yrityksissä by Haverila, Santeri

Get full text Get full text

Digitalisaation vaikutus yritysten markkinointiin by Salonkari, Lasse

“…Digitalization is a wide social power of change and a tool today. Digitalization defined as information and content transformation to digital form. …”
Get full text Get full text

Älypuhelimen käytön kehittyminen sekä teknostressin muodostuminen käyttötarkoitusteorian ja tapojen näkökulmasta by Hämäläinen, Antti

“…Especially different constantly updating and evolving information and conversation feeds, which are characteristic of social networking services, messaging applications and news sites, were analyzed. …”
Get full text Get full text

Yritysblokkaamisen motiivit ja haasteet by Ovaska, Jussi

“…Ovaska, Jussi Markus The motives and challenges in corporate blogging Jyväskylä: University of Jyväskylä, 2010, 24 p. Information Systems, Bachelor’s Thesis Supervisor: Salo, Markus This thesis studied corporate blogs in public relations and marketing purposes of a firm. …”
Get full text Get full text

Elite Athletes in the Anti-Doping System – Justifiable Anti-Doping Work? : Finnish Elite Athletes’ Perceptions on the Anti-Doping System and Activities by Ketola, Tanja

Get full text Get full text

Teachers’ views on methods to increase teaching of social and emotional skills and prevent digital distraction in middle school by Haikonen, Joonas Elias

Get full text Get full text

Increase in remote work : effects on phishing by Koski, Topias

Subjects: Get full text Get full text

Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

“…The third key result is that firms have utilized GAI for enhancing their organic visibility on both social media and information search channels. The main applications for GAI stems from content production for these channels by using GAI programs to create visu-als and texts and contribute to supporting activities such as keyword research. …”
Get full text Get full text

Meemit ja viraalimarkkinointi : viraaliefektin saavuttaminen sosiaalisessa mediassa by Jaatinen, Jere

Get full text Get full text

The Finnish inland fisheries system : the outcomes of private ownership of fishing rights and of changes in administrative practices by Sipponen, Matti

“…The system shows greater stability at the lower hierarchical levels. …”
Get full text Get full text

The cat was stolen but given back well-fed : the systems of rank-and-file industrial and local democracy in anarchist areas of Spain 1936 – 1939 by Lehtonen, Veli-Valtteri

Get full text Get full text

How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company by Petäsnoro, Rami

“…As an advance this study examines gamification factors, which support salesperson's intrinsic or extrinsic motivation to use system. Through efficient use of the information systems companies are able to achieve competitive ad-vantage, which supports their own and customer’s value co-creation. …”
Get full text Get full text

Tietojärjestelmän omaksumiseen ja käytön jatkamiseen vaikuttavia tekijöitä : tapaustutkimus by Ronkainen, Pekka

“…Thereafter this study concentrates on the influence that social environment has on the user and the situation of information system usage. …”
Get full text Get full text

Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

“…In general terms, it is defined as a phenomenon where certain form of information spreads swiftly and widely across social networks. …”
Get full text Get full text

Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

“…Nowadays customers have a significant influencing role on online social networks. Customers utilise user-generated content as a prime source of information about products and services. …”
Get full text Get full text

Social Entrepreneurs' Experiences of Ethical Dilemmas : An Interpretative Phenomenological Analysis by Slunga, Ella

“…This study informs the development of ethical practices in social entrepreneurship and enhances knowledge of the field. …”
Get full text Get full text

Poliittiseen polarisaatioon vaikuttavat tekijät verkkoyhteisöpalveluissa by Jalakas, Elisa

“…Tutkielma toteutettiin tieteellisiin julkaisuihin ja kirjallisuuteen perustuvana kirjallisuuskatsauksena. Social media and its online social networking sites have become popular tools for networking, content creation, and information sharing. …”
Get full text Get full text