Engaging with generation Z : from face-to-face interactions to online communities Tekijä Mäkitalo, Anni

“…The findings of this study indicate that the need for acceptance and being part of a group or movement is similar to earlier generations, but it has shifted from face-to-face hangouts to online communities. Social media is undoubtedly the right channel to reach out and engage with generation Z, but organizations must be careful about the channels and the content they choose. …”
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Naisten kokemuksia miesten seurajalkapallon kannattamisesta : tapaustutkimus Seinäjoen Jalkapallokerhon kannattajaryhmä Klopeista Tekijä Liljander, Susanna

“…Firstly, the women had socialized into Klopit either through socialization agents by drifting into or ending up in the supporter end or via their own initiative by seeking into the supporter end. …”
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The effects of digital media consumption on perceived well-being Tekijä Korolainen, Jesse

“…Digital media is an essential part of modern life, providing information, entertainment, and social interaction. …”
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Twitch.tv -palvelun käyttäjien ostopäätöksiin johtavat tekijät Tekijä Jokitalo, Jussi

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Impulssiostamiseen vaikuttavat tekijät mobiiliverkkokaupassa Tekijä Tähtinen, Jenny

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Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook Tekijä Krasila, Henriikka

“…Thus, they have been absorbing a new role as content creators, which means that they are sharing valuable information regarding products and services with each other through electronic word-of-mouth (eWOM). …”
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Käyttäjäkokemus sosiaalisen median suosittelujärjestelmistä Tekijä Palén, Niklas

“…This thesis presents four ways to produce the recommendation; content-based, collaborative, social network-based and hybrid. …”
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Fyysisesti aktiivisen toimintakulttuurin tukeminen varhaiskasvatuksessa Tekijä Ollila, Viivi

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Joukkoistamiseen osallistumisen motivaatio Tekijä Heikkinen, Lauri

“…However, motivations vary depending on the type of the crowdsourcing, the content of the task, and on the demography, so-cio-economical status and culture of the participant. …”
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Matkailun markkinointi sosiaalisessa mediassa Tekijä Vatanen, Jessi

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Yksityisyysongelmat sosiaalisissa verkkopalveluissa Tekijä Mattila, Salla

“…The use of online social networks is based on the interaction between users and content sharing through personal profiles. …”
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Hakukoneoptimointi pienyrityksille Tekijä Salonen, Leevi

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Vammaisten henkilöiden osallisuus ja sen monet tasot : "saa olla osallinen arjessa" Tekijä Liinamaa, Piia

“…Key words: participation, the disabled, social capital, social field, Bourdieu, Siisiäinen …”
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Planning, implementation and evaluation of a remote Better Life -wellness programme for office workers Tekijä Karvinen, Samppa

“…It is a hybrid coaching system including phone app and meetings with the coach. …”
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Sosiaalinen media virtuaalitiimien sisäisessä viestinnässä Tekijä Koivistoinen, Sami

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Teknostressin ilmeneminen yksityisyyden näkökulmasta sosiaalisen median sovelluksia käytettäessä Tekijä Glad, Annika

“…Through social media applications people can consciously share information about themselves if they wish, but it is also possible to use the applications so that one shares their own information as little as possible. …”
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Sosiaalisen verkon visuaalisen analysoinnin selkiyttäminen vähentämällä linkkien ja solmujen määrää Tekijä Keltanen, Simo

“…Overall, it can be stated that by reducing the number of links and nodes it is possible to clarify and facilitate the visual analytics, especially by creating an overall picture of the analyzed social network. However, it is important to note that lost essential data content is still present in an alternative manner so that the needs of every user’s information are provided for. …”
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Kyberturvallisuuden johtaminen Virossa, Israelissa ja Alankomaissa : mitä voimme oppia? Tekijä Palonen, Olli-Pekka

“…In the theoretical part of the research, it was found that cyber security management emphasizes up-to-date situational information, co-operation between actors, identifying and responding to threats, and ensuring the continuity of social activities and restoring the impact of disruptions to them as quickly as possible. …”
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Maksullisten urheilukanavien kuluttajien profiili, motiivit ja arvostukset Suomessa : tapauskohtaisessa tarkastelussa Ruutu+ -palvelun tilaajat Tekijä Ketola, Arttu

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Case Peurunka : the essence of wellbeing - customer perspective Tekijä Ahtiainen, Annakaisa

“…The data consists of 14 theme interviews which were analyzed with the method of thematic content analysis. Guided by the data-driven hermeneutic and phenomenological research approach, six ideal wellbeing types were established as a result of this study: 1) socially oriented type, 2) physical activity -oriented type, 3) work-oriented type, 4) money and service -oriented type, 5) health-oriented type and 6) recreation-oriented type. …”
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