Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

“…Social eWOM is utilized mostly in the information search- phase of the process. …”
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Sosiaalisen median algoritmien ja niiden muodostamien suodatinkuplien vaikutus nuorten mielenterveyden haasteisiin by Närhi, Reetta

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Social media as a tool in investor relations by Hannola, Annika

“…If retail investors were seen as a target audience, social media content was comprehensible. Those companies that did not specify a target group, mostly considered social media just as a platform among the others to share information that was also available elsewhere such as on their websites. …”
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Cultural heritage in social media : Museum of Photography by Rinne, Silvia

“…Moreover, a questionnaire is also sent to readers of Museum of Photography asking for their opinions on the blog and its content and offering additional information about its public. …”
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An AI tracking and delivery system for the distribution of maternity kits : case study: the health sector – Nigeria by Ibironke, Emiola Ololade

“…Photos were detected to determine if she has been registered in the system. Google Map API was used to navigate to her location, and Twilio messaging API was used to send her messages to inform her of the maternity kit distribution date. …”
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Teachers’ views on methods to increase teaching of social and emotional skills and prevent digital distraction in middle school by Haikonen, Joonas Elias

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Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

“…The third key result is that firms have utilized GAI for enhancing their organic visibility on both social media and information search channels. The main applications for GAI stems from content production for these channels by using GAI programs to create visu-als and texts and contribute to supporting activities such as keyword research. …”
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Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

“…In general terms, it is defined as a phenomenon where certain form of information spreads swiftly and widely across social networks. …”
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Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

“…Nowadays customers have a significant influencing role on online social networks. Customers utilise user-generated content as a prime source of information about products and services. …”
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Consumers’ views on utilizing social media influencers in organization’s CSR communication by Korpiala, Ella

“…It was also found that SMI’s values and published content must align with the consumer’s values for the CSR information to be perceived as credible. …”
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Sosiaalisen median koukuttavuus ja sen negatiiviset vaikutukset käyttäjän psyykkiseen ja sosiaaliseen hyvinvointiin by Kunttu, Heli

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Corporate social irresponsibility & electronic word of mouth : case Volkswagen emissions crisis by Juoperi, Sanni

“…The case study is executed as a content analysis researching data collected by social media monitoring. …”
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Who holds the real influence? : generation z’s perceptions on influencers and social influence by Kääpä, Laura

“…In recent years, the amount of different so-called social media influencers has notably increased. Organizations aim to gain the attention of especially younger audiences by creating approachable content with these influencers. …”
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Exploring value propositions and value drivers in task oriented information intensive online communities : case study - metal detecting find database by Huttu, Niko

“…This study also suggests that use is ultimately driven by combined utilitarian and hedonic interest, such as history and archaeology research, self-esteem and learning, and sociality and status. As for value propositions time and effort savings, quality and quantity of content, new friends and contacts, credibility, experience and enjoyment as well as other rewards are asked from the find database. …”
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The role of private sector sports clubs’ Corporate Social Responsibility (CSR) activities on partnerships by Kokkonen, Simo

“…Three of them were private sector sports clubs and three companies were partners of one of the above-mentioned companies, which have information on CSR on their websites. The transcribed data was analysed with the means of thematic content analysis. …”
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Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium by Sohlo, Pirjo

“…Articles in online newspaper and the information on sharing the article in the social media as well as commenting on it in the discussion forum underneath the article provide an interesting and fruitful platform for tracking the debate. …”
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The story of Pitkis-Sport in Satakunnan kansa : content analysis of newspaper articles on a children and youth sports camp by Rantamäki, Pekko-Joonas

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Näkövammaisten kokema teknostressi ja saavutettavuuden vaikutukset siihen by Myntti, Ellen

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Working alongside Robotic Process Automation and emergence of technostress by Haapanen, Kimmo

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Videopelaamisen yhteys mielenterveyteen by Wallenius, Niclas

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