Artificial intelligence as a tool in social media content moderation by Lagren, Emma

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Young people and the trustworthiness of social media content by Sonninen, Saara

“…The increasing use of social media and the vast amount of multifaceted content online has led to an increased need to evaluate the trustworthiness of social media content. …”
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User interface design for children and youth : websites and applications to promote mental health and wellbeing by Mehtälä, Saana

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Informal roles within eSport teams : a content analysis of the game 'Counter-Strike: Global Offensive by Drenthe, Rolf

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Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

“…The primary scope and aim of this thesis is to provide an overview of how customers and other external stakeholders perceive brand related and user-generated content on social media affecting their brand engagement and trust. …”
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How social media uses UX design to keep user engaged : case study: TikTok by Syrjälä, Markus

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Improving the game with user generated content : an overview of Skyrim mod users by Hirvonen, Eero

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B2B organizations cultivating relationships in social media by Nousiainen, Sini

“…Data was analyzed with content analysis. These results indicate that the studied organizations mainly disseminate information of the organization rather than try to have interactive communication with publics. …”
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Effects of computer game playing on spatial skills by Hirvasoja, Mika

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Esports athletes are employees too : organizational responsibilities for providing mental health support structures by Seale, Luca

“…Seven esports professionals were interviewed in order to gain an understanding of the perceived current state of mental health support in esports. While some organizations have taken a direct example from traditional sports and hired sports psychologists to provide mental support for players, others rely on informal social support. …”
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Motivations to participate in value co-creation in sharing economies by Pekkala, Ville

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The impact of user acceptance in the efficacy of digital therapeutics by Ranta, Kristian

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Health and social impact of culture by Raud, Ülle

“…There will be six researches analyzed in this master`s thesis. Methodology used is content analysis of the secondary data, choosen among many scientific researches on the area of health and social impacts of arts and culture. …”
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Hate speech in social media by Sadaf, Shomaila

“…Considering the basic aim of this study, important data is gathered within the area of hate speech in social media and information is extracted that would help in exploring various other areas for future research. …”
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IS Discontinuance : tracking down users' motivational journey from amotivated to motivated and back in crowdsourced software testing by Kaikkonen, Joona

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Analysis of network rumor dissemination and control mechanisms on Chinese social network : Sina Weibo by Li, Mingmei

“…The social network has become a major source of information. …”
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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram by Lehtonen, Aino

“…The starting point of this study was rather practical: what kind of social media content a Finnish luxury brand should create in order to be perceived as luxurious but yet fitting to the social media world? …”
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Yhteisömanagereiden kokema teknostressi by Hillilä, Petra

“…Community manager is defined as advocate who maintains the brands communities in social networking sites. Technostress means the stress that is faced by the user of information systems and it’s created in the process of human computer interaction where user must cope with the new. …”
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