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  1. 41
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  2. 42
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 43
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
    Subjects:
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    Master's thesis
  4. 44
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
    Subjects:
    Get full text Get full text
    Master's thesis
  5. 45
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
    Subjects:
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    Master's thesis
  6. 46
    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
    Subjects:
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    Master's thesis
  7. 47
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  8. 48
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  9. 49
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
    Subjects:
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    Master's thesis
  10. 50
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  11. 51
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
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