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  1. 21
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
    Subjects:
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    Master's thesis
  2. 22
    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn

    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn by Eskelinen, Kerttu, Kotila, Jussi

    Published 2019
    Subjects:
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    Master's thesis
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