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1
Relationship emergence and the usage of digital channels in the emergence process
Published 2018Subjects: Get full text Get full textMaster's thesis -
2
Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
Published 2023Subjects: Get full text Get full textMaster's thesis -
3
Value propositions in augmented reality mobile games : most desirable game features in Pokémon GO
Published 2022Subjects: Get full text Get full textMaster's thesis -
4
Value creation through digital value-based selling activities
Published 2023Subjects: Get full text Get full textMaster's thesis