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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
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Liljedahl, Nea-Stina
Published 2020
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20423
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Marketing
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branding
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brands
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consumer behaviour
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consumer-brand touchpoint
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consumers
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kuluttajakäyttäytyminen
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kuluttajat
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marketing
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markkinointi
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touchpoint path
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