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The influence of priming on perceived authenticity, credibility and emotions in sponsored content
Published 2018Subjects: “…source credibility…”
Get full text Get full textMaster's thesis -
4
Persuasiveness of sources in the COVID-19 public health crisis
Published 2021Subjects: Get full text Get full textMaster's thesis -
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Effects of micro-influencer marketing on Z-generation behavior
Published 2023Subjects: Get full text Get full textMaster's thesis -
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Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Subjects: Get full text Get full textMaster's thesis