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Showing 1 - 7 results of 7 for search '"source credibility"', query time: 0.03s Refine Results
  1. 1
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  3. 3
    The influence of priming on perceived authenticity, credibility and emotions in sponsored content

    The influence of priming on perceived authenticity, credibility and emotions in sponsored content by Pirttimäki, Tuisku

    Published 2018
    Subjects: “…source credibility…”
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    Master's thesis
  4. 4
    Persuasiveness of sources in the COVID-19 public health crisis

    Persuasiveness of sources in the COVID-19 public health crisis by Körkkö, Laura

    Published 2021
    Subjects:
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    Master's thesis
  5. 5
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  6. 6
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
    Subjects:
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    Master's thesis
  7. 7
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
    Subjects:
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    Master's thesis
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