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1
Business customers' attitudes toward social media marketing
Published 2018Subjects: “…social media marketing…”
Get full text Get full textMaster's thesis -
2
The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter
Published 2019Subjects: Get full text Get full textMaster's thesis -
3
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Subjects: “…social media marketing…”
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4
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Subjects: Get full text Get full textMaster's thesis -
5
Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao
Published 2020Subjects: Get full text Get full textMaster's thesis -
6
The green profiles : using social media for communicating corporate environmental issues to external stakeholders
Published 2018Subjects: Get full text Get full textMaster's thesis -
7
Examining the effects online targeting has on consumers' purchase decisions
Published 2020Subjects: Get full text Get full textMaster's thesis