Business customers' attitudes toward social media marketing Tekijä Palojärvi, Terhi

Aiheet: “…social media marketing…”
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The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter Tekijä Lehtikangas, Netta

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Engaging with generation Z : from face-to-face interactions to online communities Tekijä Mäkitalo, Anni

Aiheet: “…social media marketing…”
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Effects of micro-influencer marketing on Z-generation behavior Tekijä Vanha-Aho, Maija

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Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao Tekijä Liao, Xiaoling

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The green profiles : using social media for communicating corporate environmental issues to external stakeholders Tekijä Bui, Nghiem Dac Vinh

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Examining the effects online targeting has on consumers' purchase decisions Tekijä Hiirsalmi, Sami

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