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  1. 141
    Sosiaalisen median markkinointi- ja viestintäratkaisujen omaksuminen pk-yrityksessä : yrityspäättäjän näkökulma

    Sosiaalisen median markkinointi- ja viestintäratkaisujen omaksuminen pk-yrityksessä : yrityspäättäjän näkökulma by Karjula, Johannes

    Published 2015
    Subjects:
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    Master's thesis
  2. 142
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
    Subjects:
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    Master's thesis
  3. 143
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
    Subjects:
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    Master's thesis
  4. 144
    Dual information systems : the complicated relationship of hedonic and utilitarian values

    Dual information systems : the complicated relationship of hedonic and utilitarian values by Köse, Dicle Berfin, kirjoittaja

    Published 2020
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  5. 145
    Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power

    Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power by Sormanen, Niina, kirjoittaja

    Published 2018
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  6. 146
    Dual information systems : the complicated relationship of hedonic and utilitarian values

    Dual information systems : the complicated relationship of hedonic and utilitarian values by Köse, Dicle Berfin, kirjoittaja

    Published 2020
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  7. 147
    “It’s ok to not to be ok” : frames and stigma of mental health issues in user-generated content on Instagram : thematic analysis

    “It’s ok to not to be ok” : frames and stigma of mental health issues in user-generated content on Instagram : thematic analysis by Koutola, Siiri

    Published 2022
    Subjects:
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    Master's thesis
  8. 148
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
    Subjects:
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    Master's thesis
  9. 149
    Chronically Ill and Online Peer-to-Peer Support

    Chronically Ill and Online Peer-to-Peer Support by Nousiainen, Suvi

    Published 2020
    Subjects:
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    Master's thesis
  10. 150
    Utilization of influencer marketing in sport sponsorship on Instagram

    Utilization of influencer marketing in sport sponsorship on Instagram by Kemppainen, Saara

    Published 2023
    Subjects:
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    Master's thesis
  11. 151
    Resource mobilization through social media : Ukrainian case

    Resource mobilization through social media : Ukrainian case by Melnychenko, Volodymyr

    Published 2020
    Subjects:
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    Master's thesis
  12. 152
    #SharedEurope - so that they know we're still here : communications campaign for a network of European cultural institutions in London

    #SharedEurope - so that they know we're still here : communications campaign for a network of European cultural institutions in London by Miettunen, Essi

    Published 2020
    Subjects:
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    Master's thesis
  13. 153
    The ever-changing language of social media and how it impacts our everyday language use

    The ever-changing language of social media and how it impacts our everyday language use by Rundgren, Nico

    Published 2025
    Subjects:
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    Master's thesis
  14. 154
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
    Subjects:
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    Master's thesis
  15. 155
    The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers

    The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers by Lallukka, Tuuli

    Published 2021
    Subjects:
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    Master's thesis
  16. 156
    TikTok affordances and everyday nationalism : An exploration of #expat

    TikTok affordances and everyday nationalism : An exploration of #expat by Larvik, Georgia

    Published 2023
    Subjects:
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    Master's thesis
  17. 157
    Social media and women of the Arab Spring : effects of social media on Egyptian women's participation in the revolution

    Social media and women of the Arab Spring : effects of social media on Egyptian women's participation in the revolution by Lehtonen, Hanna

    Published 2014
    Subjects:
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    Master's thesis
  18. 158
    Algorithmic leadership and algorithmic management : a systematic literature review

    Algorithmic leadership and algorithmic management : a systematic literature review by Feshchenko, Polina

    Published 2021
    Subjects:
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    Master's thesis
  19. 159
    The impact of media tone on dollar exchange rate volatility : GARCH applications

    The impact of media tone on dollar exchange rate volatility : GARCH applications by Kulagina, Alexandra

    Published 2021
    Subjects:
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    Master's thesis
  20. 160
    The experiences and attitudes of English students regarding the use of Instagram as a language learning tool

    The experiences and attitudes of English students regarding the use of Instagram as a language learning tool by Herrala, Mirella

    Published 2024
    Subjects:
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    Bachelor's thesis
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