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  1. 81
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
    Subjects:
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    Master's thesis
  2. 82
    An anatomy of the infodemic : a critical discourse analysis of coronavirus misinformation on Twitter

    An anatomy of the infodemic : a critical discourse analysis of coronavirus misinformation on Twitter by Kuja-Kyyny, Laura

    Published 2022
    Subjects:
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    Master's thesis
  3. 83
    The cool girl cult : Glossier and building brand identity on Instagram

    The cool girl cult : Glossier and building brand identity on Instagram by Kääriäinen, Pauliina

    Published 2021
    Subjects:
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    Master's thesis
  4. 84
    Un-polarizing news in social media platform

    Un-polarizing news in social media platform by Le Pham, Minh Duc

    Published 2019
    Subjects:
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    Master's thesis
  5. 85
    Hate speech in social media

    Hate speech in social media by Sadaf, Shomaila

    Published 2020
    Subjects:
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    Master's thesis
  6. 86
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo

    Published 2013
    Subjects:
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    Master's thesis
  7. 87
    Understanding customer behaviour across diverse digital loyalty programs

    Understanding customer behaviour across diverse digital loyalty programs by Rauf, Muniba, kirjoittaja

    Published 2024
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  8. 88
    @realDonaldTrump tweets : How Donald Trump Talks About Different Ethnic Groups on His Twitter Account

    @realDonaldTrump tweets : How Donald Trump Talks About Different Ethnic Groups on His Twitter Account by Jantunen, Oona

    Published 2021
    Subjects:
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    Bachelor's thesis
  9. 89
    "Toi vika on big slay" : code-switching in Finnish TikTok comments

    "Toi vika on big slay" : code-switching in Finnish TikTok comments by Hasanen, Annika

    Published 2024
    Subjects:
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    Master's thesis
  10. 90
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
    Subjects:
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    Master's thesis
  11. 91
    What increases LinkedIn usage activity

    What increases LinkedIn usage activity by Toivonen, Julia

    Published 2019
    Subjects:
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    Master's thesis
  12. 92
    Towards maturity in alignment : balancing organizational listening and speaking on social media

    Towards maturity in alignment : balancing organizational listening and speaking on social media by Erkkilä, Taina, kirjoittaja

    Published 2024
    Subjects:
    Linkki verkkoaineistoon
    Doctoral dissertation
  13. 93
    Gut strength? : exploring the discourse features between presenters of different sexes in essential strength training breathing technique instructional videos

    Gut strength? : exploring the discourse features between presenters of different sexes in essential strength training breathing technique instructional videos by Markkanen, Eetu

    Published 2021
    Subjects:
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    Bachelor's thesis
  14. 94
    Social media as a tool in investor relations

    Social media as a tool in investor relations by Hannola, Annika

    Published 2023
    Subjects:
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    Master's thesis
  15. 95
    "Sober fun is radical and empowering" : discursive construction of non-drinking on Sober Girl Society's Instagram

    "Sober fun is radical and empowering" : discursive construction of non-drinking on Sober Girl Society's Instagram by Tanskanen, Essi

    Published 2022
    Subjects:
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    Master's thesis
  16. 96
    “It’s not what you say, but how you say it” : frames in UN Women Finland Orange days campaign on Instagram

    “It’s not what you say, but how you say it” : frames in UN Women Finland Orange days campaign on Instagram by Marjanen, Tuija

    Published 2024
    Subjects:
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    Master's thesis
  17. 97
    Don’t feed the troll : response strategies for false reviews among small Finnish service sector companies

    Don’t feed the troll : response strategies for false reviews among small Finnish service sector companies by Pirilä, Mikko

    Published 2022
    Subjects:
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    Master's thesis
  18. 98
    Polarized and political : evaluating language per candidate hashtags of the 2016 American election

    Polarized and political : evaluating language per candidate hashtags of the 2016 American election by Collier, Margaret

    Published 2019
    Subjects:
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    Master's thesis
  19. 99
    The impact of influencer credibility on purchase intention in the endorsement of sustainable products

    The impact of influencer credibility on purchase intention in the endorsement of sustainable products by Kiss, Réka

    Published 2021
    Subjects:
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    Master's thesis
  20. 100
    A slap, a crash, and controversial remarks : analyzing crisis communication strategies and social media responses in PR crises of 2022

    A slap, a crash, and controversial remarks : analyzing crisis communication strategies and social media responses in PR crises of 2022 by Vesterinen, Ida

    Published 2024
    Subjects: “…social media studies…”
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    Master's thesis
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