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Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
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Karjala, Pinja
Published 2021
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20423
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COVID-19
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Marketing
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Markkinointi
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consumer behaviour
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decision making
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digitaalinen markkinointi
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digital marketing
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electronic word-of-mouth
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kuluttajakäyttäytyminen
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päätöksenteko
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social eWOM
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social media
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social networking sites
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sosiaalinen media
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