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1
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
Published 2014Subjects: Get full text Get full textMaster's thesis -
2
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Published 2016Subjects: JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
3
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
Published 2016Subjects: Get full text Get full textMaster's thesis