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The effects of power asymmetry in B2B relationships in automotive industry
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Pehkonen, Elina
Published 2019
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power asymmetry
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20423
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B2B relationships
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Marketing
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Markkinointi
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1
automobile industry
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1
autoteollisuus
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1
business relations
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1
business-to-business commerce
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1
coercive power
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commitment
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liikesuhteet
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1
luottamus
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power asymmetry
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suppliers
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tavarantoimittajat
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trust
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yritysmyynti
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