Aihe-ehdotuksia
- 20423 1
- Marketing 1
- Markkinointi 1
- alennusmyynti 1
- arvo (ominaisuudet) 1
- brand equity 1
- brands 1
- brändit 1
- consumers 1
- discount sale 1
- freebie bundle 1
- kuluttajat 1
- marketing 1
- markkinointi 1
- myynninedistäminen 1
- offers 1
- perceived acquisition value 1
- perceived transaction value 1
- price discount 1
- purchase intent 1
- sales promotion 1
- tarjoukset 1
- value (properties) 1
-
1
Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
Julkaistu 2023Aiheet: Hae kokoteksti Hae kokotekstiPro gradu