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  1. 781
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
    Subjects:
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    Master's thesis
  2. 782
    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs by Pakarinen, Riikka, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 783
    The effects of power asymmetry in B2B relationships in automotive industry

    The effects of power asymmetry in B2B relationships in automotive industry by Pehkonen, Elina

    Published 2019
    Subjects:
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    Master's thesis
  4. 784
    Kamppailua asukkaista : Alahärmän imago ja retoriset keinot selviytyä kuntasektorin rakennemuutoksesta

    Kamppailua asukkaista : Alahärmän imago ja retoriset keinot selviytyä kuntasektorin rakennemuutoksesta by Övermark, Niina

    Published 2008
    Subjects:
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    Master's thesis
  5. 785
    Framing hope : analyzing NGO communication on Instagram about Middle Eastern refugees

    Framing hope : analyzing NGO communication on Instagram about Middle Eastern refugees by Fintorová, Michaela

    Published 2023
    Subjects:
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    Master's thesis
  6. 786
    Role of website quality on online trust in e-commerce context

    Role of website quality on online trust in e-commerce context by Dhaugoda, Sabina

    Published 2021
    Subjects:
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    Master's thesis
  7. 787
    Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram

    Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram by Lehtonen, Aino

    Published 2020
    Subjects:
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    Master's thesis
  8. 788
    Oikeasti hauska vai FellowKids? : johdanto promootiokulttuuriin Internetissä vuonna 2020

    Oikeasti hauska vai FellowKids? : johdanto promootiokulttuuriin Internetissä vuonna 2020 by Jaatinen, Jere

    Published 2020
    Subjects:
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    Master's thesis
  9. 789
    What is behind a software acquisition process? : empirical case study focusing on Finnish IT Service Provider and its potential customers

    What is behind a software acquisition process? : empirical case study focusing on Finnish IT Service Provider and its potential customers by Kuorelahti, Topi

    Published 2018
    Subjects:
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    Master's thesis
  10. 790
    Consumer categorization of the emerging clean meat market

    Consumer categorization of the emerging clean meat market by Tiaga, Jacqueline

    Published 2018
    Subjects:
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    Master's thesis
  11. 791
    The role of place attachment in offline and online retail stores

    The role of place attachment in offline and online retail stores by Jokinen, Olga

    Published 2019
    Subjects:
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    Master's thesis
  12. 792
    Awaking the motivation for change : relationships between physical fitness, physical activity and psychosocial factors among men in the Adventures of Joe Finn Campaign

    Awaking the motivation for change : relationships between physical fitness, physical activity and psychosocial factors among men in the Adventures of Joe Finn Campaign by Kaasalainen, Karoliina, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  13. 793
    Yritystapahtuma kontekstina ja kulttuurisena kokemuksena

    Yritystapahtuma kontekstina ja kulttuurisena kokemuksena by Catani, Johanna

    Published 2008
    Subjects:
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  14. 794
    The interaction between consumers during the online customer journey

    The interaction between consumers during the online customer journey by Nieminen, Päivi

    Published 2017
    Subjects:
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    Master's thesis
  15. 795
    Finnish-Chinese intercultural negotiation : power positioning and search for common ground

    Finnish-Chinese intercultural negotiation : power positioning and search for common ground by Stopniece, Santa, kirjoittaja

    Published 2018
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  16. 796
    Hogyan neveljünk értő közönséget a komolyzenének?

    Hogyan neveljünk értő közönséget a komolyzenének? by Váradi, Judit

    Published 2010
    Subjects:
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    Doctoral dissertation
  17. 797
    Hogyan neveljünk értő közönséget a komolyzenének?

    Hogyan neveljünk értő közönséget a komolyzenének? by Váradi, Judit

    Published 2010
    Subjects:
    Doctoral dissertation
  18. 798
    Awaking the motivation for change : relationships between physical fitness, physical activity and psychosocial factors among men in the Adventures of Joe Finn Campaign

    Awaking the motivation for change : relationships between physical fitness, physical activity and psychosocial factors among men in the Adventures of Joe Finn Campaign by Kaasalainen, Karoliina, kirjoittaja

    Published 2017
    Subjects:
    Doctoral dissertation
  19. 799
    The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland.

    The role of interaction quality in use of AI-based voice-assistant systems : evidence from Finland. by Chaudary, Ahmad

    Published 2023
    Subjects:
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    Master's thesis
  20. 800
    Consumer behavior and marketing in the e-commerce of cosmetics

    Consumer behavior and marketing in the e-commerce of cosmetics by Ojanaho, Karoliina

    Published 2020
    Subjects:
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    Master's thesis
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