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  1. 1
    Marketing communication in Finnish industrial companies

    Marketing communication in Finnish industrial companies by Vuorio, Mikko

    Published 2010
    Subjects: “…Marketing communication…”
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    Master's thesis
  2. 2
    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers

    Effectiveness of marketing communications in business-to-business company : case study: Stora Enso consumer boards, chocolate and confectionary customers by Pekkala, Jarkko

    Published 2004
    Subjects:
    Master's thesis
  3. 3
    Lisätty todellisuus vähittäiskaupan markkinointiviestinnässä

    Lisätty todellisuus vähittäiskaupan markkinointiviestinnässä by Moisa, Teuvo

    Published 2017
    Subjects:
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    Bachelor's thesis
  4. 4
    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses by Mustonen, Tiina, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
    Subjects:
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    Master's thesis
  6. 6
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
    Subjects:
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    Master's thesis
  7. 7
    The influence of priming on perceived authenticity, credibility and emotions in sponsored content

    The influence of priming on perceived authenticity, credibility and emotions in sponsored content by Pirttimäki, Tuisku

    Published 2018
    Subjects:
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    Master's thesis
  8. 8
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
    Subjects:
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    Master's thesis
  9. 9
    The tip of the 'eyesberg' : a case of multimodal website argumentation

    The tip of the 'eyesberg' : a case of multimodal website argumentation by Selander, Annika

    Published 2020
    Subjects:
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    Master's thesis
  10. 10
    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses by Mustonen, Tiina

    Published 2017
    Subjects:
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    Master's thesis
  11. 11
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
    Subjects:
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    Master's thesis
  12. 12
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
    Subjects:
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    Master's thesis
  13. 13
    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding

    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding by Kunnas, Anneli

    Published 2001
    Subjects:
    Master's thesis
  14. 14
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
    Subjects:
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    Master's thesis
  15. 15
    Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy

    Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy by Rapola, Juha

    Published 2019
    Subjects:
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    Master's thesis
  16. 16
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli

    Published 2015
    Subjects:
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    Master's thesis
  17. 17
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
    Subjects:
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    Master's thesis
  18. 18
    The future potential of gamification in a professional sports marketing context

    The future potential of gamification in a professional sports marketing context by Kunnas, Leena

    Published 2022
    Subjects:
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    Master's thesis
  19. 19
    Environmental values in industrial marketing relationships

    Environmental values in industrial marketing relationships by Hänninen, Nora, kirjoittaja

    Published 2017
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  20. 20
    Digital marketing communication strategies in micro social enterprises

    Digital marketing communication strategies in micro social enterprises by Hollen, Chinara

    Published 2018
    Subjects:
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    Master's thesis
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