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  1. 201
    The gender of shaving : the depiction of gender roles and stereotypes in Gillette's advertisements

    The gender of shaving : the depiction of gender roles and stereotypes in Gillette's advertisements by Hasanen, Annika

    Published 2021
    Subjects:
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    Bachelor's thesis
  2. 202
    Perhe 1941-1944 pula-ajan mainoksissa

    Perhe 1941-1944 pula-ajan mainoksissa by Lehtinen, Marika

    Published 2015
    Subjects:
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    Master's thesis
  3. 203
    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective by Aaltonen, Heli

    Published 2010
    Subjects: “…mainonta…”
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  4. 204
    "Seksivallia" murtamassa? : seksuaalisuus suomalaisissa elokuvissa ja niitä käsittelevissä lehtikirjoituksissa vuosina 1966 – 1970

    "Seksivallia" murtamassa? : seksuaalisuus suomalaisissa elokuvissa ja niitä käsittelevissä lehtikirjoituksissa vuosina 1966 – 1970 by Jörgensen, Antti

    Published 2019
    Subjects:
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    Master's thesis
  5. 205
    Hienoja ulkomaisia sikaareja, kylpyapparaatteja ja muodikkaita hattuja : ylellisyys- ja uutuustavarat Suomalaisen, Keski-Suomen ja Sorretun Voiman mainoksissa vuosina 1901-1916

    Hienoja ulkomaisia sikaareja, kylpyapparaatteja ja muodikkaita hattuja : ylellisyys- ja uutuustavarat Suomalaisen, Keski-Suomen ja Sorretun Voiman mainoksissa vuosina 1901-1916 by Soininen, Susanna

    Published 2007
    Subjects:
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    Master's thesis
  6. 206
    Going green or greenwashing? : perceived environmental brand incongruence in green advertising

    Going green or greenwashing? : perceived environmental brand incongruence in green advertising by Jussila, Lotta

    Published 2019
    Subjects:
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    Master's thesis
  7. 207
    ”Siinäpä vasta loistoemäntä!” : perheenemännyys 1950-luvun Kotiliesi-lehtien mainosteksteissä

    ”Siinäpä vasta loistoemäntä!” : perheenemännyys 1950-luvun Kotiliesi-lehtien mainosteksteissä by Paavilainen, Päivi

    Published 2018
    Subjects:
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    Master's thesis
  8. 208
    Make It Vegan : How Advertisements for Cosmetics Construct Vegan Representation

    Make It Vegan : How Advertisements for Cosmetics Construct Vegan Representation by Hyppölä, Jenni

    Published 2023
    Subjects:
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    Bachelor's thesis
  9. 209
    Co-creation of value in advertising : an interpretive study from the consumers' perspective

    Co-creation of value in advertising : an interpretive study from the consumers' perspective by Aaltonen, Heli

    Published 2010
    Subjects: “…mainonta…”
    Doctoral dissertation
  10. 210
    The use of English in the advertisements of a Finnish business magazine

    The use of English in the advertisements of a Finnish business magazine by Mäyrä, Tuija

    Published 2008
    Subjects:
    Master's thesis
  11. 211
    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014

    Children in advertisements : visual representation of children in Time magazine, volumes of 1994, 2004 and 2014 by Myllylä, Kati

    Published 2017
    Subjects:
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    Master's thesis
  12. 212
    Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa

    Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa by Hakkarainen, Lotta

    Published 2023
    Subjects:
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    Master's thesis
  13. 213
    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses

    Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses by Mustonen, Tiina

    Published 2017
    Subjects:
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    Master's thesis
  14. 214
    Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

    Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making by Jesensky, Daniel

    Published 2013
    Subjects:
    Doctoral dissertation
  15. 215
    “Tähän väliin asiaa meidän sponsorilta” : kaupalliset yhteistyöt suomalaisissa podcasteissa

    “Tähän väliin asiaa meidän sponsorilta” : kaupalliset yhteistyöt suomalaisissa podcasteissa by Pesonen, Reetta, Carpén, Helmi

    Published 2021
    Subjects:
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    Master's thesis
  16. 216
    Einsame Ruhe in unberührter Natur : Vorstellungen von Reisewerbebildern der Region Kainuu : eine Befragungsuntersuchung unter potenziellen deutschen Finnlandreisenden

    Einsame Ruhe in unberührter Natur : Vorstellungen von Reisewerbebildern der Region Kainuu : eine Befragungsuntersuchung unter potenziellen deutschen Finnlandreisenden by Seppänen, Satu

    Published 2006
    Subjects:
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    Master's thesis
  17. 217
    Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

    Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making by Jesensky, Daniel

    Published 2013
    Subjects:
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  18. 218
    The Smoking Image : Persuasion in Western Cigarette Advertising

    The Smoking Image : Persuasion in Western Cigarette Advertising by Ohtonen, Juuso

    Published 2021
    Subjects:
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    Bachelor's thesis
  19. 219
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior by Vanha-Aho, Maija

    Published 2023
    Subjects:
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    Master's thesis
  20. 220
    Oikeasti hauska vai FellowKids? : johdanto promootiokulttuuriin Internetissä vuonna 2020

    Oikeasti hauska vai FellowKids? : johdanto promootiokulttuuriin Internetissä vuonna 2020 by Jaatinen, Jere

    Published 2020
    Subjects:
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    Master's thesis
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